This is how I would recommend going from Copy Zero to Copy Hero. We write 12x more copy in today's world than in the past. Emails, text messages, web pages, blog posts, social media updates, video scripts.....it's all copywriting at it's core.
Imagine learning to increase the "conversion rate" on every piece of copy you write. Whether to get your point across, convince someone to take an action, or convince someone to buy something.....writing better copy is how you do it.
The Kopywriting Kourse will takes our years of knowledge, hundreds of clients, thousands of courses sold, millions of dollars generated for myself and clients, hundreds of millions of eyeballs seeing our work, and installs that all into your head. Don't waste time, check it out now.
One of the ways to get your buisness on "auto pilot" is to have an autoresponder in place. One of the ways to get people salivating to buy from you while your business is on "auto pilot" is to have a DAMN GREAT autoresponder.
The difference between "just an autoresponder" and a "DAMN GREAT AUTORESPONDER" is immense. It's the different between politely spamming someone, or getting people to love your emails, respond and interact with them, and ultimate buy from them.....while you do absolutely nothing.
Work directly with me in a 1-on-1 video consultation. These run 1 hour, are over video chat so we can talk with each other and share our screens like we're meeting in person.
I bring a lot of value to the table as I've been involved with:
NevBlog: One of the very first financial blogs on the internet. Now used for accountability.
AppSumo: Big discounts on SaaS products sent to over 850,000 people.
SumoMe: Tools to get traffic & signups on your website. On 450,000+ websites.
Author: Wrote a book. Companies use it as a style reference guide.
eCommerce owner: Owned one of largest rave retailers till 2011.
TheHustle: Media company that runs a business news site and puts on HustleCon.
KopywritingKourse: Train businesses to make all their people copywriters.
An actual copywriter: Every Tuesday and Thursday I'm on calls with clients writing copy for them, running tests, and changing their business models. I get access and insights to 100's of different businesses (in different industies)....I'm on these calls getting actual data & feedback on what is currently working online and offine, and can help you with it too.
My goal is to gain back every client 10x of their investment with me. I'm proud to say it happens all the time. I take absolute pride in my work, and bring it strong on these calls. If you are your team is interested in bringing me on, you can book a session here.
Email List Management Software
I've got to play around with and use a lot of email list builders through various companies:
AppSumo: 750,000 members that depend on email.
TheHustle: 100,00 members that depend on email.
KopywritingKourse: 52,000 members that depend on email.
Here's my personal recommendations for email list management software (a very common question):
SUPER EASY:Aweber is great if you're looking for something super easy to start with, or are below 50,000 members, I would simply suggest Aweber. This is what I used for 4+ years, and I loved it.
I highly recommend beginners start with Aweber. It's by far the most simple to use, and the email deliverability rates are great.
Pros: Super cheap, really easy to use, can send out broadcasts, can make autoresponders, very simple to use drag-n-drop editor.
Cons: It doesn't have super-advanced automation, although it's unlikely you'll use such features unless you're very advanced and have more than 100,000 subscribers.
MEDIUM:ConvertKit was built out of frustration from Aweber being TOO simple, and InfusionSoft being TOO complex. It's like the medium Goldilocks of email providers.
If I had to start my business all over again today, I would 100% go with ConvertKit.
Pros: Super simple to do all the things bloggers and course creators need to do, easy drag-n-drop editors, has the perfect amount of simple and advanced automation, can make broadcasts, can make autoresponders, quick support, high deliverability reported, popups included, form embeds included.
Cons: Company has been around for 2 years compared with 10+ for Aweber and InfusionSoft, doesn't have integrated order forms like InfusionSoft (but it does seemlessly integrate with a lot of shopping carts).
ADVANCED:InfusionSoft is what I currently use for my email marketing. It's a full CMS system so it's quite powerful, but beware....it's still rather complex.
I would absolutely NOT RECOMMEND InfusionSoft for beginners. It's only for if you have lots of subscribers, need lots of different order forms, are pretty advanced, and need lots of advanced autoation rules.
Pros: Is a full CMS system for advanced sales, has advanced automation rules, can send broadcasts, can make autoresponders, new drag-n-drop editor is actually quite nice, advanced reporting, order forms and payment gateways integrated into one system, can run multiple businesses from one account.
Con's: Definitely not for beginners, will require a learning curve, may have to hire a specialist at times to help you set things up properly, you probably won't use 90% of the features you buy, has advanced reporting yet the simple reporting is severly lacking.
Building a site resources:
One of the common things people ask about is how I built KopywritingKourse.com. Like....the actual nuts and bolts. Besides my email service provider (listed above) these are the primary tools everything is built on (it's actually relatively simple thanks to these tools):
SumoMe: If you want to increase your conversion rates, there's literally one thing to put on your website immediately: SumoMe.
It's a tiny piece of text you install on your website, and you immediately get a full suite of tools for conversion.
My personal recommendation: Add the Welcome Mat feature on your page, and keep it kinda ghetto, and it will get ~7% conversions (in my experience). It's the easiest way to start building an email list.
Wordpress: This is the blogging platform I use. It's totally free if you host it yourself (maybe "medium" technical proficiency).
I've been using Wordpress for 7+ years, and it's been the one that constantly improves and never goes away (it's open source and has a massive developer community adding cool stuff to it all the time).
If you don't want to self host it, I'd suggest using WPengine to host your Wordpress and keep it updated (see below).
WPengine: You can host Wordpress for free (which I did for years), but it requires a fair bit of maintenance. I moved to WPengine 4 years ago, and have been extremely happy ever since.
I started off with a $29/mo plan, and eventually moved up to an Enterprise plan as traffic increased. But since I've been on WPengine, not one problem with Wordpress EVER. This is huge (you know what I'm talking about if you've ever self-hosted a Wordpress site for years).
Shopify: If you're doing an eCommerce site, then Shopify is hands down the way to go.
I started off on the internet with an eCommerce business, and I know first hand the features to worry about is NOT just how the front-end of the store looks.
Features like adding products, refunding, customer management, inventory management etc should all be super easy. I used Shopify for years when Kopywriting Kourse started. If you're selling 10+ items, Shopify is my recommendation.
LeadPages: Building a landing page really does suck. They're long, complex, and you even up having messy code. I'm a fulltime copywriter and make them every week.
LeadPages is a templatized way of making big landing pages that also look great. If I'm hosting a webinar, I just throw up a LeadPages page in less than 2 minutes thanks to LeadPages.
And get this....the page you're reading right now (this resources page)was built on LeadPages all by myself)!!