Know who Andrew Warner from Mixergy.com is?
Well he’s a super hardworking dude/husband/father/entrepreneur that’s not only built several of his OWN companies, but also put out 1,146+ interviews with entrepreneurs…literally for free.
(Best to watch in High Def on Fullscreen)
The two times I was on his show both interviews blew up (and subsequently made me a lot of money). Woot!
So when I saw an email from him today, I thought it could use a little Email Viagra!
This is the original copy from the email he sent out, asking his audience for a favor:
From: Andrew of Mixergy.com
Subject: Did you do it?
If you did it already–awesome! You’re all set.
Would you do me a quick favor, though?
(If you’re not sure how to add a review or rating,
we’ll walk you through it here.)
Or, if you have a serious bone to pick, feel free to hit ‘reply’ and tell me about it! ;) Your feedback is important to me.
Oh, and I’m going to pick some great reviews to read during future Mixergy shows!
Andrew Warner – Founder, Mixergy
PS. If you missed out on the cool trick to get every interview for free, don’t worry! It’s not too late. Here’s the gist:
New Mixergy interviews are free to watch, but only for a limited time. After that, you have to be a Premium Member view it.
I don’t want you to miss out, though. So click here, follow the instructions, and you’ll never miss an interview.
Noooowww……I’m not sure if that was written by a member of his staff or Andrew himself, but it just seemed really weak.
I know Andrew has a SUPER LOYAL following, but I have a hunch this email didn’t work all that well.
It was all ASK ASK ASK.
And no GIVE GIVE GIVE.
I would suggest trying this:
1.) Some super-juicy info about behind the scenes at Mixergy.
2.) Show that you put these out for free.
3.) Make a small ask to review on iTunes.
Well here’s what I’m proposing Andrew change his copy to:
From: Andrew of Mixergy.com
Subject: some fun Mixergy stats
Hey Andrew here, I hate doing this but it’d really help me out (or skip to the end to see the request):
I work my freakin ass off to put out Mixergy interviews.
I still put out 3 interviews per week. Which means I have to:
- Find people to interviews.
- Do research on them.
- Schedule a time in (which is super hard for busy people).
- Coordinate 4 people to get the interview prepared.
- ….not to mention all the email writing and WordPress stuff.
I know some people think I “just do free Skype sessions” with guests….but it costs me over $1,400 per recording to produce each episode.
It takes over 25 hours of cumulative man hours to put out a single episode.
On top of this I’m a full time husband and full time dad of a 1 year old!!
…….and then I put the interview out for free.
Only a small percentage of people pay for all the interviews which helps me cover costs.
SO HERE’S WHAT I’M ASKING:
Could you please leave a review on iTunes of Mixergy?
That’s all. It’s a slight pain in the ass to open iTunes and leave a comment, but it’ll seriously help me out A LOT.
In fact when it’s 3am and I’m struggling to put out the next days Mixergy episode and I’m wondering “WHY THE HELL AM I DOING THIS FOR FREE!?” ……I look at my page and see the 5-star rating a 100+ reviews and remember why.
I feel like I do a lot to put these episodes out.
And if you’ve picked up any nuggets of info from them over the years, I would smile to the moon if you left a kind review.
Looking forward to serving you more in the years to come,
Andrew Warner – Founder of Mixergy
P.S. Even though it takes very little time, I sincerely appreciate each and every review. Thank you so much!
I think this format is a lot more appealing!
1.) If offers up some small inside looks into what it takes to put out a Mixergy podcast.
2.) It shows how much damn work goes into getting this done, and makes them happier to go out of their way to share.
3.) Asks them to leave an iTunes review in the end, as if it were a sales pitch. Not just a “hey review me dawg.”
LET AN IMAGE DO ALL THE WORK:
What if Andrew wants to request this again, but doesn’t want to send this long email out over-and-over? Well how about posting something like this to the email list or twitter or FB or Instagram?
I dunno if this would exactly be Andrew’s style….but it gets ALL that text across in a small little image.
If you see this Andrew, hopefully this helps for the future. Have someone on your staff swipe the copy from above and re-try it…..see if it gets a better result! more effect!
And for anyone that DOES like Mixergy (like me!), go ahead and leave a review for the podcast!
Hope you enjoyed Andrew!
P.S. Leave a comment if you see anything else that could be improved, or letting me know you liked this! There might be 2 free NevBox’s sent anywhere in the world to my two favorite comments ;)