From getting signing on their largest clients, to getting jobs, to 10x’ing their conversions, members of The Kopywriting Kourse have had some amazing results. Here’s just a few excerpts from actual members:
“I’ve pretty much made my investment back on this product and more”
Hey Nev, so I applied your course to the sales page of one of my own courses and like magic it out performed the control which was my short video sales page. I always assumed short video sales pages would work better because people don’t read and the short attention span. But the numbers don’t lie, folks will read if you write using the formula in your course. So thanks man. I’ve pretty much made my investment back on this product and more. So it was worth every dollar!
“Had such a positive impact on me”
Thank you so much for providing so many resources. I love your commitment to help the community, no matter what.
I have always loved the content and tone of Kopywriting Kourse, both the paid stuff and free stuff. There are some articles like the Street Advertising Experiment that really had an impact on my writer psychology (positively). Another one that had a HUGE impact on me is the “How much money you want to make” generator. Gosh! This one had such a positive impact on me.
On the first year, that is in 2016-17 I simply had it on my wall as a fancy hanging where I had entered that I would make $50K per year. (Please note: I was making less than $1000 per month before it and I never believed that I could make $50K, the hanging was just for a coolness factor).
But by the end of the yea, I HAD made $40K and I was like, shit just got real! It had such a positive impact that this year, I changed the goal to $300K. Thank you for all your KopywritingKourse training!
“A must-buy for everyone who is constantly emailing prospects”
Amazing Course…. A must-buy for everyone who is constantly emailing prospects and wants to learn the ropes of the copy writing skills. I am a business owner and have been writing boring emails (hate to admit but it’s true) to prospects for years..but after taking this course I am super excited about putting everything I learned into practice.
I specially loved the part where Neville took the time to write emails in real time and explained how anyone can write amazing emails in no time. Thanks once again for putting this course together.
Over $27K sales in just 5 days
Just finished the sale, it went great thanks.
This is how much the courses made in the 2 weeks of the month before the sale:
And after the sale ran for 5 days:
Total: $27,802 – That’s pretty much what I was hoping for, pretty similar numbers to my first ever sale 😊
In 2018 the Cisco course selling at the usual non-sale price of $10 has been averaging $7000 per month, and the NetApp course selling at the usual price of $190 has been averaging $4500 per month. The Cisco course was way less expensive but making more because of the much higher volume (NetApp is very niche). In this week’s sale the Cisco course was $10 (same price, couldn’t go any lower) and the NetApp course was $100 (half the usual price). The perceived value of getting 50% off the NetApp course made a huge difference and the sale smashed it. I didn’t get huge uptake on the Cisco course though, even though I told people it’s their last chance to get the highest rated course online for only $10. I guess the bottom line is people go nuts for a bargain and perceived value, and you can’t offer that if your course is always available for $10.
Thanks again for your help with this!
“If you don’t already know that you are a good writer, check out this course…”
Hi Neville, I came across your name when I was applying for a job – the job ad said: “If you don‘t already know that you are a good writer, check out this course…”
A link that led me to you and your copywriting course!
“I’ve made back my $500 two-fold in the two months”
Thanks for your awesome answers during office hours. I’ve made back my $500 two-fold in the two months I’ve been writing for others instead of my own blog, with some outstanding invoices and a bunch of clients looking to start work in 2018.
Real quick…I finished my recent post that was directly inspired by your post on using images in content.
I’ve written two articles for this new startup so far, and will potentially be writing their monthly newsletter soon, too.
Thanks for all the help you’ve given me in kick starting my freelance career!
“For the first time ever I’ve had readers ask me when the next email/blog is coming out!”
For the first time ever I’ve had readers ask me when the next email/blog is coming out!
My latest posts have generated a lot more engagement in our groups.
Usually, they get 1 or 2 likes max, and 0 comments.
This latest one so far has 6 likes, 13 comments and counting! Actual discussions are happening:
The email version actually got replies! We’ve never had replies to our emails before.
It was a value email. I wasn’t expecting anything back.
1 reply mentioned how much she loved the report I sent her.
And the other 2 asked for more info about comparing the two payment gateways:
Not massive numbers, but this is a first for me as a copywriting newbie AND the company I currently work for.
I’ve read your book, Nev. Highlighted the hell out of it. I read every email you send me.
And I love the practicality and simplicity of your courses.
It’s helped me to break free from that nasty ‘corporate’ voice our bosses so want us to have. The reality is though – it just doesn’t work.
Thank you for your help! Kind Regards.
“Writing an email like you say works even in the most constrained corp environment”
Nev – Love your lessons on copywriting. I both laughed AND learned… I learned more than from a $4,350 company sponsored 2 day corporate writing event that teaches me NO more than HOW TO WRITE AN EFFECTIVE SIGNATURE.
Your lessons have helped me increase my income from 90-110k AUS (bonus etc) to somewhere over 250k (only 6 months into that year). The reason for the increase is a jump from grad engineer to consulting project engineer, A shot in pay from near $40 /hr to over $100 / hr.
Can’t say the entire raise is cause of writing effectively. But I can say the confidence my effective writing (learned from you) has given me in my biz dealings HAS allowed me to be confident making 250k per year. Writing an email like you say works even in the most constrained corp environment. I love Kopywriting.
“Signed a huge client last week!”
The client I signed last week (a huge AdWords + Analytics project) said that he contacted (and was “already sold” on) me because he liked the “tone of writing” on my website. He said every other PPC agency sounded super-corporate with jargon he couldn’t understand, but mine was easy to understand, and he knew the benefits of what he would be getting before he called – all thanks to concepts I learned in the Kopywriting Kourse.
Immediately changed ALL of my customer touch points.
I really love your content, and have bought the course. Immediately changed ALL of my customer touch points.
This email is absolutely Olympic-medal level outstanding.
“You are a copywriter with ethics”
Hey Neville, I have learned a lot from your office hours and other course materials so far.
I really enjoy and admire how much valuable content you put out and the fact that you are a copywriter w/ ethics (referring to the time in office hours a few weeks ago where a guy had a Clickbank landing page about curing depression and you just flat out said it made you uncomfortable and you didn’t want to coach on that particular topic). That was awesome.
Most of the copywriters I know work on projects like that (curing diabetes, depression, cancer, etc.) so it’s really admirable that you use your highly valuable skill ethically.
“Out of 100 people, now 29-30 people respond as compared to 10-12 people before”
Using your advice and formulas to write cold emails have changed everything for me and my career. I do a lot of outreach for link building and every day I have to write cold emails. Hardly anybody would reply.
But after your advice, I started implementing your formulas to write cold emails and I got a massive increase in responses. I was able to build 41 links by promoting 4 infographics in different niches.
Out of 100 people, now 29-30 people respond as compared to 10-12 people before!
I learned to write ‘About’ page from your material also. Because of this skill, my company created a separate business domain just to write ‘About’ pages for clients. (I work in a Digital Agency) . We charge $1,000 initially for this service. Thank you.
“As you can see in the screenshot is that for the first time I had likes and comments!”
Hi Neville, I have implemented your KopywritingKourse materials.
What I learned was how to make my blogposts more personal, with some humor and more easy to keep on reading. I started to use photo’s of my cat instead of stock photo’s or self made stock-photo-looking pictures. That made it easier to write more personal stories:
I became more confident to write. Not afraid to sound not-business-like. I even very much wanted to sound like me. As you can see in the screenshot is that for the first time I had likes and comments!
“The practical yet in-depth content makes it an excellent value”
This is an EXCELLENT course that balances great instructional design with industry knowledge. The practical yet in-depth content makes it an excellent value!!! Well done! Cannot wait to dig into more courses!
“The lifetime value of most clients is between $1200 and $2000!”
Nev, My first digital product ever was inspired by your courses.
To date I have sold sold 87 copies ($870.00) but it has been the first purchase of more than a dozen coaching clients. The lifetime value of most clients is between $1200 and $2000!
So the return on this eBook is over $15,000 easily. My favorite line on the sale page was inspired by your copy…
“It’s 10 dollars. Cheap enough to buy now without regret. Costly enough to make sure you use it later.”
I love this idea. It basically says you’re buying a 12-page PDF for $10. But the cost is so you’ll use it. That philosophy has served me well.
I have a coaching course which is expensive. Every once in awhile, I get a story about how they can’t afford it. Whenever I have provided a discount I get burned. They miss appointments, don’t do the work, etc. The cost is so you’ll take it seriously.
Love what you do! Keep up the good work.
The principles and things you taught easily 100Xed the money I spent with you in only a few months.
Just wanted to update you.. it’s been a little over a year since we worked together from your kopykonsults [and taking the KopywritingKourse].
Wanted to give you some quick details and say thanks!
When we worked together you 7Xed my money spent on you immediately/directly. So you “failed” your 10x goal… however, the principles and things you taught easily 100Xed the money I spent with you in only a few months. That was HUGE.. you 10Xed your 10x goal ;P
Long story short, The things I learned from you, the KopywritingKourse and your blog helped me grow Revenue, Profit, and simplify my marketing, which lead me to get the right buyers for my business and get multiple SIX-Figures more for my business when I sold it, only ~ 14 months later!
Thanks again man, SO much.. you rock!
“I’ve turned my sh**** copy into something that makes people want to buy things.”
Hey Neville, I recently purchased your Kopywriting Kourse and it is KILLER. I’ve turned my (decidedly shitty) copy into something that makes people want to buy things. Its pretty great. I had to say that the section on no one caring about me helped the most. You’re a rockstar man. Keep kicking ass.
“Helped change the direction of my career!”
Your KopywritingKourse sparked my love for writing which helped change the direction of my career!
Thank you! :)
“I‘m a visual learner so it was super helpful to see your “skillz” live”
Neville, Just completed the Kopywriting Kourse. Thank you for doing that by the way. I‘ve read the Boron Letters, and various other bits and pieces of other copywriting books. Your course, for me, was the best thing that I‘ve been through so far. I‘m a visual learner so it was super helpful to get a chance to see you displaying your “skillz” live…or as close to live as a recorded video can get.
“I got more than 2.5X the attendance rate (49%). Not to mention 4X the number of actual attendees!”
I’ve really enjoyed your KopywritingKourse. Thanks to you, I now follow your formula of “Result-Objection-Time” on my webinars rather than my previously boring titles.
I instantly got 2.5X higher attendance rate in 1 week.
Before applying your material, I used really boring titles for my webinars like “Create Your Digital Strategy” and got 19% attendance.
The next week I followed your R-O-T approach and changed the name to “Double Your Leads (On Autopilot) In 8 Weeks Using Social Media– Even If You’re a Computer Klutz, Busy, or Been Burnt Before!” … and I got more than 2.5X the attendance rate (49%). Not to mention 4X the number of actual attendees!
BEFORE (Boring Webinar Title): “Create Your Digital Strategy”
AFTER (KopywritingKourse-Style Webinar Title): “Double Your Leads (On Autopilot) In 8 Weeks Using Social Media– Even If You’re a Computer Klutz, Busy, or Been Burnt Before!”
Same webinar, but with a simple change in copy from your course, it did 4X the volume!
“The Kopywriting Kourse was essential for us”
The Kopywriting Kourse was essential for us. I knew nothing about writing copy for products and this course set us on the right path to creating great content. Our customers often write to us praising our product descriptions and newsletters for being more useful and thorough than they can find anywhere else.
“Neville’s ideas helped me earn well into the six figures in my own business”
I’ve been a professional copywriter for 3 years now, and this is the only copywriting course I’ve ever taken. Neville’s ideas helped me earn well into the six figures in my own business, and that’s not even including all the sales I’ve helped generate for my clients. You cannot go wrong with the Kopywriting Kourse!
“The KopywritingKourse should be required for every new employee to watch.”
The KopywritingKourse should be required for every new employee to watch. If you have someone that’s sending emails out on behalf of you, they should definitely get trained by the KopywritingKourse first.
WITHIN FOUR DAYS, SOMEONE SENT ME A PROPOSAL WITH MY NEW PRICE
A few days after the call and WITHIN FOUR DAYS, SOMEONE SENT ME A PROPOSAL WITH MY NEW PRICE!! They didn’t interview me or anything, just saw that I have Ontraport and a rate they could work with, and hired me on the spot!! I also reactivated my Facebook and started up a Twitter account, to bite the bullet and try to build some online credibility. A day later, someone reached out and wants me to rewrite their landing page. I’m thrilled that these tiny, minor changes, has made such a world of difference. You’re a genius, Neville! Thank you for your help!!
“Learned more about sales from this course than 3 years of selling insurance”
Thank you for creating the Kopywritting Kourse. I have learned so much more about sales from your course than I have from 3 years of selling insurance.
“I pitched them some ideas and they loved it and want to go forward!”
Sup Nev, I’ve been following your blog online for a while. I love your stuff and have bought your kourses!
After following your advice, taking kourses, reading boron letters, and eating thousands of tacos, my writing has finally improved and I’ve been able to use what I learned with good success on my personal websites. An opportunity has came up for me to write for a magazine. I pitched them some ideas and they loved it and want to go forward!
Money well spent!!
Best money I ever spent on a course. I have been through the course multi times and I love it every time I go through it! Neville is the best, and people who are even the slightest bit interested in copywriting needs to take this course! Money well spent!!
“Boosted response rate to a whopping 1.97% on YouTube video ads”
Thank you! I boosted my response rate to a whopping 1.97% on YouTube video ads and it was easy! I used your techniques to write an irresistible ad. Normally, you can expect to draw .35% from your YouTube Ads, according to YouTube. And I did it on the very first ad I wrote after taking your course.
“My favorite aspect of your class is that it’s not boring.”
Hey Neville, fellow brown guy here. I just started taking your Kopywriting Kourse — really enjoying it so far! My favorite aspect of your class is that it’s not boring. A lot of video courses get bogged down in technique and are difficult to finish (especially for those of us with severe ADHD). I’m having no such problems with your kourse — thanks for making it entertaining AND informative man! Cheers!
“From rewriting my resume to starting an online portfolio, you really impact lives!”
Just wanted to say thank you for all the copywriting information you put out for us. From rewriting my resume to starting an online portfolio, you really impact lives!
“I’ve already had 3 job offers”
Hey Neville, I’ve been using your cheat sheet and working through the Kopywriting Kourse. Really am enjoying and finding some good use for the training…I’ve already had 3 job offers.
“I booked $1,200 of clients by copying your exact template”
Nev You Legend! Writing to you from Ballarat, Australia.
I’m a freelance copywriter by day. Getting some great traction just reading your blogs and implementing different strategies. Love your Work!
But my real passion is photography. I’ve been racking my brain the past three years trying to work out how to make a dollar from photography. Then I stumble across your post about how to make $100 cash from consulting.
In that post was an example of How to Start a Photography business. All templates included…couldn’t believe my eyes!
So I drafted a Facebook post in Google docs and posted on Facebook. It looked like this:
What a reaction! I thought I’d be lucky if even one person liked this post.
Here’s the results from that one post:
x1 Corporate Photoshoot booked = $100
x9 Family Portrait Sessions booked = $1,100 (x7 @ $100, x1 @ $150, x1 @ $250)
Total sales = $1,200!
I did all the shoots over the Xmas/NY period and am now getting bookings word of mouth. I have 3 more sessions booked for Feb/March and am talking to another three families on top of that.
I’ve even raised my price to $250 (using your magical 3 Tiered Pricing Model) and a new client paid no questions asked! She based it on the ‘social proof’ I’ve been generating from Facebook and people sharing their photos.
All this with no email and no website. I have a Gallery Page hosted with Shootproof (free 30 Day Trial). I use Calendly (free 30 Day Trial) to make bookings and people just pay cash on the day.
Best part of all is the feedback. I’ve always been a landscape photog and never shot any portraiture but people are just loving the results.
So thank you so much for that post you did Nev !!
Anyway, I owe you big time Nev so if you ever make it to Australia then I owe you a beer…or seven.
I’m going to enroll in your KopywritingKourse just to say thank you!
I know you probably receive a million emails on a daily basis but I hope somehow you get to see this email and read it.
Hucklberri Studios is go for launch and my Copywriting skills have been given a much needed upgrade just by reading your posts. I’ve read the Boron Letters too…I’ve read everything.
All thanks to you Nev!
“I just got my first high paying client”
Neville, today is a momentous day, my friend. (I called you “my friend” because you send me emails, even though I know you don’t actually know who the hell I am) I just wanted to share with you this crazy exciting bit of info that happened because of YOUR kopywriting kourse:
Today, I just got my first high paying client for $75 per hour… …a mere 8 months after taking your course (I had absolutely ZERO experience with copy before that point). Of course, I’ve done plenty of studying afterwards (your recommended reading). But your course provided a FANTASTIC foundation for me to launch from, and I actually got full time work at $17 per hour MERE DAYS after taking your course 8 months ago. You’re doing big things, man. Thanks!
“I have rewritten almost everything on our website thanks to Kopywriting Kourse.”
Hi Neville, I am the Marketing Communications Assistant and aspiring copywriter at my company. I have rewritten almost everything on our website thanks to your Kopywriting Kourse.
“I landed one of the most prestigious clients in my industry”
Thanks to a couple of tips I got from Kopywriting Kourse, I landed one of the most prestigious clients in my industry. Since then, the quality of client I’m getting is way better than what I had previously so I’m making more with fewer hassles from better clients. Thank you so much.
“But then I gave her your course and she got a helluva lot better pretty much instantly.”
I have a girl who was working as customer service, but she’s never written. Needed a female writer. She was just using all these templates for writing hooks, positioning, propositioning. It sucked. But then I gave her your course and she got a helluva lot better pretty much instantly.
“I think you have provided an insanely huge package of value here”
Neville Man, Your Kourse rocks!
I don’t know how you do it but clearly you have in you the wisdom and punch of the great Gary Halbert! Actually, I didn’t even know who was Gary Halbert until now. Heck, I didn’t even know about copywriting up until hearing about your Kourse the other day!
It’s like I’ve just downloaded an entire semester of business school right into my brain. Matrix style! I think you have provided an insanely huge package of value here. You see, I’m a newbie entrepreneur and before that I never really explored the world of copywriting. But Man… without your course I might have missed the single best business moment in my life!
“Great inspiration for fresh ideas.”
Just wanted to thank you again for the great Kopywriting and Autoresponder courses. Although I’ve been writing copy for years, The KopywritingKourse has been great inspiration for fresh ideas.
“Great examples and inspiration”
Dude, I appreciate you more everyday. When I invested in KK I didn’t know I’d be signing up for continuous awesomeness. Great examples and inspiration. Keep kickin’ ass, Neville.
“….it’s given me a HUGE boost in value that I can bring to the company I work with”
Your Kourse has given me the confidence and ability to take on copywriting projects way outside of my comfort zone and it’s given me a HUGE boost in value that I can bring to the company I work with. My CEO has told me first hand how happy he is with the copy I have written for his websites, emails, and blogs. Thanks for everything you do and I hope to have a beer with you one day. Cheers!
“Completely changed the way I write, present, and communicate”
The KopywritingKourse was amazing! Before working with you I didn’t even know how important it was to have a good text or even what a “copy” was. I had no idea that it was important for my business and career. Now, some of the things I learned with you became almost mantras, that I teach to developers everywhere.
“No one cares about you” and “AIDA” completely changed the way I write, present and communicate. I now have thousands of followers on twitter and I’m even a verified twitter account, and a lot of it has to do with learning to write. Thanks Neville!
“The one missing ingredient that I was lacking was understanding how to write kick-ass copy”
That Shiz Was the Bomb. I have spent a lot of time studying Traffic and Building Funnels, but the one missing ingredient that I was lacking was understanding how to write kick-ass copy. Your tips really pointed me in the right direction, and started to get my mental juices flowing.
Thanks dude, Your Fellow Desi (Non-Doctor) Brother.
“Using your framework, we increased signups of our free marketing course by 361.73%”
Holy crap, Neville! Using your framework, we increased signups of our free marketing course by 361.73% — just by tweaking a few words on the landing page. A massive conversion-rate improvement for such a small change!
Here are before-and-after shots of the landing page we tested using your copy changes:
Original: (8.82% conversion rate):
Improved: (40.74% conversion rate):
Just wanted to reach out and say THANK YOU!
“I’ve never written something that appeals my audience so well”
Let me come straight to the point and tell you what‘s the best thing I did this month:
1. No, It was not closing the biggest deal in my sales career of 1.5 years.
2. It wasn‘t getting the best numbers on the scoreboard as the financial year ends.
3. It was also not getting fuming hot response from a big shot actress for a business proposal with my company.
It was… Enrolling into Kopywriting Kourse ! Yeah you heard me ! :D
I‘ve never written something that appeals my audience so well.
The response rate to my cold/ hot/ luke warm mails has gone up to 40% from just 10% last month. So yeah..accidentally landing on your page and joining was definitely the best thing I did.
Thanks for the direct/indirect encouragement. Looking forward to write even better in future :)
“22% response rate now whereas before I was getting 10%”
Hi Neville, your tips helped me get much better response rates on surveys (22% response rate now whereas before I was getting 10%). The change I made? Wrote in simple, human language rather than a business tone. I also feel better sending a message that’s more casual. Feels more human. 😊 Thank you!
“Your course is actually required reading at the company I did work experience at!”
I have always thought of myself as a rather persuasive person, but your Kopy Kourse changed me forever. By the way, it is actually required reading at the company I did work experience at! The course was so good I did it twice! I am trying to get an early start on life, and you have really helped me out with that. I owe you!
“Within 3 days of posting the article I had around 2000 shares”
About a year ago, I launched my first blog with no experience. I had just taken your Kourse on Kopy, and decided to format my first blog post in the AIDA format. The “action” portion being basically “hey sign up for my mailing list if you like articles like this”. Within 3 days of posting the article, I had around 2000 “shares” and over 2000 people on my mailing list. So thanks!
made $400 from Kopy and landed a HUUUUGEE Brand
I doubted you and wanted to cancel my membership :p
Using your simple copy tips in my e-mail as well as initial contact I made with this brand I closed them for a promotion on my Instagram pages for $400 with 2 Instagram back and forth messages and a simple e-mail.
Nothing fancy but I just formatted the text, kept the mail up to the point with no boring details and still I feel I can improve this e-mail further as I keep at it.
I do get smaller brand promotion deals regularly, this by far is the biggest I have gotten in a single transaction.
Within a week, I let go of three cheap clients and took on two at double the rate.
I’m currently taking Neville’s course.
While the content itself is for beginners (which I am) the gold is in his biweekly group calls. He will get on a Zoom group call and do one on ones with each student (only several of us show up) and answers our questions. He also goes over our copy.
I’ve only attended once and showed him what I was up to. I lamented being stuck working for low wages and not being paid my worth. He gave me actionable advice that I followed to a T. Within a week, I let go of three cheap clients and took on two at double the rate.
Maybe I just needed someone to give me the push and confidence in the right direction, but his live group calls are fantastic.
“My most recent venture got featured on Tech Crunch”
Nev, Holy crap, I owe you big time man! My most recent venture got featured on Tech Crunch!!! I literally only sent 1 email, and got a response within 5 minutes (lucky, or good? Who knows!). I owe it all to your courses and videos!
“Helped me gain new subscribers”
This kourse has been awesome!
It has helped me:
- Gain new subscribers.
- Make money.
- Discover SEO and pander to my inner geek :)
- and…. most importantly…. realize how much I actually love writing!
So yeah, thank you Neville :)
I deal with a lot of copywriters, and copywriting nearly always annoys me, but not yours. I look forward to it.
I have to be honest with you.
I like your copy.
I’ve read it for years, when I needed to learn copy and even when I didn’t. It was pretty close to the first content I found in tech when I landed here by accident. That was a long time ago, probably back when your list had your mom’s home and work email, two friends who were too nice to unsubscribe, and then me.
I deal with a lot of copywriters, and copywriting nearly always annoys me, but not yours. I look forward to it.
I know I’m supposed to love the long-form and the negative space and the sentence fragment, but with most copywriters it just makes me want to reach through the internet and bang someone’s head on the table and say, “HOLY HELL GET TO THE POINT!”
All the little speech patterns that annoy me–I know they sell and these people make a lot more money than I do worrying about whether I’ll get a Pulitzer prize each time I edit a comma.
But your copy… it makes me want to read copy for pleasure. For no reason. Just sit down and read copy. It might even make me a better human being.
Anyway, everyone likes a compliment, so I hope you enjoy yours today.
“There are 5 books/courses/other things out there that I claim actually changed my life. This is one of them.”
I randomly came across this course on Google and it changed my life. I didn’t just learn how to write compelling copy — I learned how to effectively communicate my thoughts in any situation in a way that appealed to other people’s wants and needs.
It also taught me how to write emails properly. The same email techniques that helped get Tucker Max, Casey Neistat and the founder of WeWork to speak at Hustle Con. It was a low-time-investment, yet super-high-return for me.
There are 5 books/courses/other things out there that I claim actually changed my life. This is one of them.
You infused life in a dying business :D
This course transformed something very stressful and boring to something very simple and fun. It worked like magic even in a foreign market.
My market is Chinese students in Australia, New Zealand and Canada. I used your method to write marketing copies in Chinese.
After our coaching call, our sales increased by 30% and paid advertisements’ ROI by 200%.
Before this, we spent 1000 $ on an advertisement to get only 30 subscribers. Now we get 80 subscribers = 8000 $ in sales !
My writing time for one lesson plan reduced from 8 hours to only 1 hour.
But the result of your coaching is more than the increase in sales.
Your coaching call helped me found my passion about a business that I used to hate. I have been having so much fun writing lessons and turned them to free and paid lessons.
You suggested me continue to do 1 on 1 coaching . It turned out to be the most valuable part of my business, helping me gather clients’ feedback and constantly improve the course.
You infused life in a dying business :D
I use cartoons to prepare students for a very boring English Test.
“I dominate in my market almost entirely because of emulating your style”
I wish I had concrete visuals to show how much you’ve helped with my copy. I dominate in my market almost entirely because of emulating your style. I’ve devoured your courses, emails and advice and it has lead to incredible growth.
Before Neville, I might write something like this:
“I am a wedding officiant in the Virgin Islands. I promise to work really hard to make your wedding a success. I look forward to making your dreams come true.”
After Neville, I would say something like this:
“My goal is to blow your mind with just how easy and fun your wedding can be.”
My copy went from being flowery, aloof and cold to being conversational, real and concise.
“I had NO IDEA how valuable and fun it would be until I logged on for a few of the office hours calls.”
*Office Hours Gold*
I signed up for Nev’s Kopy Kourse because of his entertaining, generous and witty writing.
I had NO IDEA how valuable and fun it would be until I logged on for a few of the office hours calls.
You’ve helped me and my new business in more ways than I can say right now.
But, at the end of this week’s 2+ hour session…with like 3 people remaining…you showed why these calls are so meaningful.
You connected with a student (fan) who was searching for a little help and encouragement.
I was blown away — truly moved — by your advice, empathy, patience, humor and how real you were with him.
More impressive than being a great writer, it shows what kind of person and friend you are.
I told my wife about it the next morning.
You’ve got a fan for life.
Thanks for everything you do, Nev.
“I’ve learned more about kopy from this kourse than in all of my university classes combined.”
I’ve learned more about kopy from this kourse than in all of my university classes combined. Seriously. I’ve helped businesses with their flyers and brochures and have seen results rise by over 300% just by implementing some simple techniques (like AIDA). The teaching style is simple, but the lessons are profound. Boom.
“150% Open Rate increase, 600% Click Rate increase”
Hey Nev, thought you may like to hear how you’ve helped me:
1. TRIPLED MONEY – I did a consult with you back in 2014 because I was trying to sell some Bubble Soccer suits. You found a website for me “Bubble Soccer Atlanta” – – I ended up buying the website from the owner and selling it 2 years later for triple what I paid. It was sold to an existing customer. The business itself was too much for me to manage, but it brought it an extra $3k-$5k per month (during high season) as a side gig. That’s pretty significant for a working single mom.
2. 150% Open Rate increase, 600% Click Rate increase – I learned the AIDA thing from you and try to shape all my email marketing around that, but I get a lot of push back to use boring, traditional content because of my industry. I sent an email out recently using the AIDA formula. I ended up getting in trouble from my boss for the content, but I got an email back from a customer saying it was “the best marketing he’d seen.” I definitely threw that in my boss’ face. To be honest, our base numbers weren’t great to begin with, but the increase was phenomenal.
3. Love Life – The interview you did on Noah’s podcast was great. You don’t typically talk about relationships, but something you said really stood out and shifted my perspective. You said to watch how they (partner) affect your energy…Do they build you up, or discourage you at every turn? That was great, and very timely for me. It forced me to take a deeper look. And it turns out, even though my partner was throwing lots of negativity my way, I realized it was my own behaviors and certain environments that triggered it. When I made some changes myself, things started improving positively. Funny how that happens…
“Emails. Blog posts. Sales pages. Tweets.”
The Kopywriting Kourse teaches you how to write so that people will like you, your message will resonate with them and they’ll want to buy from you. Emails. Blog posts. Sales pages. Tweets. Anything that involves putting words down on paper.
Neville is the Picasso of writing. He helped AppSumo grow into a 7-figure business by writing all the weekly emails. He also helps other people do the same thing.
“I am more successful at achieving my goals by thinking of this principle”
Your work has changed my mindset, and I think the ROI on my new thinking is infinite.
You taught me that people don’t give a crap about what I want (at first), they care about themselves, and what I can do for them. So when I meet new people, when I’m trying to sell my music, or myself, or with friends, even with my wife, I am more successful at achieving my goals by thinking of this principle.
Thank you for teaching!
Now I’m a full-time copywriter!
I just gotta say that you were the first “modern-day” copywriter whose mailing list I joined, and your opening greeting (“Uhhhh hi”) blew my mind after 7 years spent writing for slightly more stuffy (ahem) academic audiences!! Now this looks like a fun way to write, I said to myself…
And the rest, as they say, is history – now I’m a full-time copywriter! Cheers, Nev, and looking forward to your next post! Keep up the amazing work 🙌🙌🙌!
“I am now a senior media buyer heading up Facebook”
I started reading your stuff a year ago as I headed an email project for a digital marketing agency. Your copywriting advice is clear and concise making it extremely easy to see the value of what you’re teaching. I am now a senior media buyer heading up FB stuff for a new company and continue to read your stuff.
Thanks for the help over the years.