The most common complaint I get from people who work in big companies is.
“Neville….I can’t possibly take your advice and write casually, because I work in a big company!!”
Ugghh, I’ve proved this to be wrong so many times. You see, people in big companies are people too!
This is Boisterous Bill. In real life Boisterous Bill loves football, hangin with his bros, and trash talking during poker:
(yes I realize “Boisterous Bill” is actually just a random picture of Ben Affleck)
Boisterous Bill works at the big company IBM to pay the bills. Now just because Boisterous Bill puts on his nice shirt and tie to go to work, it doesn’t mean he enjoys reading boring ass emails or documents!
He still loves casual speak and humor.
He doesn’t just turn into Boring Bill when he gets to work!
(yes I realize Boring Bill is actually just Ben Affleck with Photoshopped nerd glasses).
So if you write an email or sales pitch to Bill, you can make his life easier and more fun by writing Klassy Kasual Kopy….because he’s the same beer-loving, prank-playing bro he was before. He doesn’t just suddenly change because he’s at work.
So when I tell companies to “write Kasual Kopy”….they think I mean something ridiculous like:
As hilarious as that might be, I can understand why a serious company wouldn’t want to portray themselves like an illiterate 13 year old.
But it also doesn’t mean they have to suck ALL the fun out of it and use confusing buzzwords to describe their company.
I would like to show you a super-class example of writing Klassy Kasual Kopy by a company called SilverCar (they’re a car rental service that only rents out Audi’s).
I made a booking with them recently and here’s the confirmation email with the next step instructions:
THIS EMAIL COULD’VE BEEN SUPER BORING!! But instead they wrote some Klassy Kasual Kopy and made it funny and interesting to read. I almost am kinda looking forward to more emails from them!
Because this email had a lot of hard-to-follow instructions (which are compounded by the fact that you’re generally travelling when you use their service), I highly appreciated the cool and casual style, and it made the email so much more digestible.
You’re almost doing people a FAVOR by writing casually!
Just remember, you’re writing to Boisterous Bill. And just cause he works at a big company doesn’t mean he turns into Boring Bill. He’s still a dude and you can talk to him that way.
Write to Boisterous Bill, not Boring Bill :-)
Neville Medhora – Keepin it Klassy in 2015 (writing this from the Sea Green Hotel in Bombay)