Hour for hour, copywriting might be the most valuable skill you could ever learn....
....it sure was for me.
I was running a rave products drop-shipping business for years, and had collected 7,000 email subscribers. At the advice of some marketing friends, I was regularly sending out an email newsletter to these previous customers.
The emails I was sending looked like this:
I took all the pictures in those emails myself.
I edited all the pictures myself.
I arranged and laid out the emails myself.
I made those giant "View Item" buttons myself.
This means I was spending between 12 and 20 hours for EACH EMAIL.
l wouldn't mind spending so much time on a piece of content, but the problem was this:
THESE EMAILS BROUGHT ME NO MONEY!
In fact, I was going in the negative. Those emails I spent so much time on were each bringing in only $40 in profit, but i cost me $80/month for the email sending service!
So...I had 7,000 people on an email list, hardly anyone was buying, and I was LOSING money every time I sent an email.
I started to doubt if I was picking the wrong products to feature, or if people just weren't interested in what I had to sell (even though all 7,000 people were previous customers).
Then something weird happened. A friend turned me onto a marketing tactic known as "copywriting."
"Copywriting" is the art of moving words around so they sell better. But in the modern day we have lots of mediums of communication such as text, audio, video, and even new stuff like Virtual Reality. But in the eyes of a great copywriter, all of these mediums are exactly the same, because they all try to accomplish the exact same goal:
Get information from one brain to another!
If you’re trying to write a sales page, you are trying to get information into someone’s brain that convinces them to buy. If you’re writing an email to thousands of people on an email list, you're trying to get information into their brain.
Either to sell them on a concept, or sell them on a product. If you’re making a video for your website, you’re trying to get information into someone’s brain.
Basically all these forms of communication boil down to how well we can get a piece of information stuck into someone’s brain.
And guess what? There’s good and bad ways of doing this.
When I first learned about copywriting I was staying up till 6 in the morning studying different techniques and tactics. I was both happy AND sad I had just learned about it. Happy, because now I felt like I’d be successful in life since I could sell stuff 10x better. Sad, because I had only just now learned this.
I realized I'd left more than a million dollars on the table over the years because I was improperly writing and positioning my products.
If you are a startup who is trying to building a product, but haven’t found the words to sell it that get people excited.....The KopywritingKourse is for you.
If you are just learning how to become a marketer and want to learn how to sell without being a sleazeball.....The KopywritingKourse is for you.
If you are a business owner or manager trying to get your employees to learn better copywriting, and need a course that can completely shatter their notions of how to sell stuff.....The KopywritingKourse is for you....and Premium KopywritingKourse members get access to a whole armory full of useful copywriting training, community, and even 8 live group video calls.
Copywriting is the fastest and easiest way to get MASSIVE results for your business. Let me show you what I mean…
If your business sells anything at all…
If you want to make more money from your website...
If your emails suck...
Here's an example of how to fix it:
Below is an email from an online wine merchant we helped. Their emails before any copywriting training were bringing in ~$500/email, which meant they were losing money in their business.
After some copywriting training on how to write a great sales email, they were consistently hitting email revenues of 10x (and sometimes 15x) that amount per email:
Before: $455 in sales per email.
After: $5,400 in sales per email.
The amount of emails sent out was not changed.
The amount of money spent on marketing was not changed.
The set of customers was not changed.
The only thing that was changed was the copy in the emails.
Now imagine the same principles that increased the effectiveness of all those marketing messages was applied to every aspect of your own business:
Good copywriting applied to your emails.
Good copywriting applied to your web pages.
Good copywriting applied to your sales emails.
Good copywriting applied to your support emails.
Good copywriting applied to your phone scripts.
Good copywriting applied to your advertising.
If you could increase each aspect of your marketing by a few percent each, the compounding results are insane.
Here's an example of a physical services business, a power washing company, that tried to advertise in their area using only flyers:
Before =$0.00/mo in sales.
After =$13,202/mo in sales.
The amount of flyers sent out was not changed.
The amount of money spent on marketing was not changed.
The set of customers was not changed.
The only thing that was changed was the copy!
The simple changes in the copy turned that flyer campaign from an abysmal failure ($0 in revenue), into a huge success ($13,202/mo). All from some small copywriting changes!
So now I've created something that can help YOU do the same in your marketing:
I was kicking myself for not implementing good copywriting on all my businesses much earlier...
1st Stage: Knew nothing about how to sell.
I started a bunch of small "businesses" without having a clue how to sell properly. I didn't know that was a factor in the success of a business.
I went along for years not knowing about copywriting. Now years in the future I'm kicking myself.
2nd Stage: Learned & applied copy techniques.
I completely transformed one of my businesses from an eCommerce retailer into an email marketing retailer. I also started writing long-form emails which transformed AppSumo marketing. 750,000 people would read my emails with extraordinarily high engagement rates.
What's even more impressive is I went from just annoying people via email, to having people WAIT and ASK for my emails! This change was brought about just my learning copywriting.
More than 50,000,000 emails with my words were sent out every single month. Millions in sales were generated. Writing became an easy and enjoyable task (not to mention very profitable).
All thanks to the replicable power of good copy.
3rd Stage: People started asking about copywriting.
It wasn't long until other companies started knocking on my door asking how they could implement these copy strategies.
Obviously armed with years of experience and hundreds of millions of emails and page views later, copywriting seemed like SUCH AN OBVIOUS skill to learn.
However I had individuals and companies coming to me who were doing it completely wrong.
The demand quickly grew, so I created KopywritingKourse to spread this information.
To teach people I've made articles, PDF's, videos, done webinars, done interviews, made screencasts and taught live seminars.
The KopywritingKourse is a summed up and quick version of all those learnings. It's the fastest way to get all the knowledge in my head, into yours.
If you'd like to start taking copy seriously, The Kopywriting Kourse is a fast and proven way to learn...
This is every product on copywriting I have ever made, at the lowest price I will ever offer.
It’s perfect for people who want to make loads more cash from their business with the least amount of effort...
You will learn:
How to think about copy like an expert.
How to write copy that sells.
How to produce valuable content.
How to automate your emails.
How to become a copywriter (if you want).
How to train any employees to be great copywriters.
Here's what's inside the KopywritingKourse:
Go through these courses in order to get the most of the KopywritingKourse Writing Bundle!
The Kopywriting Kourse (worth $697).
This is the original video course that's taught thousands of people to create copy, content, and emails that bring in the dollars. Not only that, but it's often standard watching for hundreds of companies. The combination of fun videos and live demonstrations make it easy to learn from.
The Kopywriting Checklist (worth $10).
This is a quick-copy guide that can lead anyone through a piece of psychology driven sales copy within 30 minutes or less. Just follow along and it will help you write out. This guide is often passed around offices for people who need help writing, and they end up cranking out great sales copy.
The Autoresponder Kourse (Worth $197).
This is the course that will teach you the secrets of writing copy all through an autoresponder sequence. This is a key piece of building an audience. If you've ever dreamed of passive income, but don't know how to use an autoresponder, you're going to have a tough time building that dream!
The Autoresponder Bank (worth $297).
This is a bank vault full of different autoresponders that've been proven to work. It's quite difficult to start an autoresponder completely from scratch, so it's nice to have access to a bank full of written examples you can take inspiration from without having to rack your brain all day.
The "Content Writing Kourse" (worth $497).
This is the course where we go in-depth on content writing, and how you can literally create the best piece of content about a subject on Earth. No joke. This kind of training is what gets people ranked at the top of Google, and massive amounts of shares for their articles.
The "Become A Copywriter" Course (worth $497).
This is designed to help you kick off (or improve) your career as a freelance copywriter. Even people with no desire to become a professional copywriter love this course. It will take you through everything you need to know from starting out, to getting new clients, to charging premium rates.
Extra Bonuses with this bundle:
We believe in not only giving you self-paced materials, but a group of like-minded people to practice with, AND live group coaching calls for personalized help.
Private Kopy Group Invite (worth $300).
This is a group where like-minded copy hounds hang out and run copy by each other, share new tactics, and discuss new trends. I personally run almost all my own articles through this private group before posting them, and always get fantastic feedback that influences all my decisions!
The Call Recording Archive (worth $600).
If you miss a live coaching call or want to review something that happened during one of the calls (trust us, there's a lot of great "moments" that happen), this recording archive is where it's stored. You will get full access to all these recordings and can review them at your convenience.
8 Live Group Coaching Calls (Worth $1,600).
That's right, with this bundle you will get the option to hop on a group call with Neville EIGHT times! This means your questions will definitely get answered. The eager-beavers who hop on all the group coaching calls get tons of time, copy re-written, and business-changing advice.
WHAT YOU WILL LEARN FROM THE TRAINING INSIDE KOPYWRITING KOURSE:
The main KopywritingKourse is a 2-3 hour program that will take anyone (either you, or your employees) through the basics of good copywriting, and the exact techniques to do it on every piece of marketing material you have. This is the foundation of this entire copywriting bundle (worth $697 on its own). Then you can continue on to learn advanced content stratgies, cold emailing techniques, and so much more. Everything is included and you get lifetime access right away.
Learn to think like a copywriter
Getting into the copywriters mindset is so important, we don't write a single word until you understand this. These lessons alone are game changing.
Learn the technical aspects
I'm not here to teach only theory. That would be silly. I'm showing you how to get actual words onto an actual page. You'll get to follow along as I go through live copy examples.
Advanced copy strategies
We've covered the basics, and now we're going to go deeper into actual tactics. This is where we apply copywriting to different business models.
Content Marketing Copywriting
The word "content marketing" is thrown around as if any crappy article posted on the web is "content." We're going to show you how to actually make kick ass articles that get linked, ranked, and read.
Copy in a hurry
If you (or your team) has a tight deadline and there's not a lot of time to learn copy, I have a module inside the KopywritingKourse just for you. It's a follow-along guide that will get you from an assignment to completion in just a few minutes.
Cold Sales Email Writing
Learning to write a damn good cold sales email pitch is what takes salespeople from low performers to top performers. This training has transformed sales teams and businesses alike.
Depending on what you're selling, the copy tactics you'll use are different. eCommerce is near and dear to my heart since my first real business was an eCommerce retailer. Since opening that, I've learned many tips and tricks for writing eCommerce copy.
Writing Sales Pages
The #1 thing people come to me for help with is sales pages.....those notoriously long behemoths that sell things on the web. I've got some great strategies and formulas to follow that will make sales pages way simpler to manage and write.
The Bonus Vault
These are additional long-form interviews, copy teardowns, and breakthroughs in people's copy that get continuously updated as new content comes along.
When we make updates to the KopywritingKourse, you automatically get the new updates. We love our members and don't try to nickel & dime them by charging for updates.
Go from zero knowledge to skilled writer.
Easy to learn for any skill level.
We want to make sure you get a complete restart back to the basics. This includes lessons and tools to help you THINK like a copywriter before you ever write a word. Learning to think the right way will change the way you write (and sell) forever.
Bite-sized lessons make it easy.
I have a relatively short attention span, and generally won't watch loonngg and drooonning videos. For this reason I make each video very bite-sized and information packed.
There are a couple of long-format interviews you can optionally watch, but the main lessons are packaged into quick and punchy lessons.
It's my job to sift through all the sludge, test out the tactics myself (on my own business and clients businesses), then teach you exactly what works:
The KopywritingKourse teaches the templates, examples, experiments, and methods learned from:
600,000,000+ emails sent.
36,000+ product sales.
Working in 30+ different industries.
Millions of dollars in digital sales.
Dominating search results with great content.
425+ consult sessions.
Running the top copywriting blog.
1,250+ articles written.
Landed in 1,600,000+ email inboxes.
KopywritingKourse: Career Jump Starter
The Kopywriting Kourse is designed for business to improve their copy, and therefore their profits. That is objective #1. However some people realize they have such a great knack and love for copywriting, they end up making a career out of it! This bundle comes with an entire mini-course on becoming a copywriter. It includes everything from how (and where) to get started, to building your client list, to increasing your prices and getting highly paid copywriting gigs.
Based on the principles I first acquired from the Kopywriting Kourse just 8 months ago...
...I left my Houston based, oil geologist life behind to digital nomad it up in Eastern Europe where:
Cities are BEAUTIFUL, expenses are DIRT CHEAP, and life is CRAZY-FUN!
I'm funding myself through a small but growing copywriting career referencing Pub-Nev often.T
Thanks for turning me into a paid writer Neville!
Kopy-Killing it in Budapest! 😎
Neville, just wanted to thank you again for the great Kopywriting and Autoresponder courses.
Although I’ve been writing copy for years, they’ve been great inspiration for fresh ideas. I’ve been showing my clients some of your awesomely irreverent work and it’s helping convince them to try some new things too.
Today we dropped a fun new white paper to help our clients and prospects prepare for vampire attacks! Here are some of the responses we’ve received so far:
"Thank you! I am safety manager here and this is a very good source of information. I am passing it out to key people in the organization.”
"Thank you and I’ve already forwarded it to El Paso. You are a genius. Thank you.”
I LOVED the Kopy Kourse and always recommend it.
It’s funny—it actually helped start my career.
I took the course my senior year of highschool and used it to get an internship, where I hustled my ass off and got hired.
Now, a few years later, I’m Marketing Manager for a dope non-profit festival that has 38K attendees.
Your course is the bomb.
Learn how to craft the most effective, most dangerous, most profitable emails.
The term "Email Marketing" gets thrown around a lot. However when most companies do "Email Marketing" it's more like "Email Spamming."
That's not how we do things around here.
My words have have been sent out in over 250,000,000 emails, and take it from me, by simply spamming your list you will eventually get penalized, and flat out doesn't make as many sales.
Let me show you how to create emails you feel good about sending, that actually help people, easily slip through all spam filters, and get opened by people who WANT to open them.
If you ever plan to work in sales, being able to send out one good email can make the difference between no sales, and hitting your numbers.
Learn from the masters of getting email responses what the tricks of the trade are for getting buyers to open your emails.
The best part is all you have to do is rearrange some words, and the outcome can be drastically different.
Learning to craft these emails is why companies get KopywritingKourse for all their employees.
The ROI on sending great emails is through the roof!
“A must-buy for everyone who is constantly emailing prospects”
This course is a must-buy for everyone who is constantly emailing prospects and wants to learn the ropes of the copy writing skills. I specially learned from the part where Neville took the time to write emails in real time and demonstrated how anyone can write amazing emails in no time.
Get everyone in your business up-to-date on how to apply good copywriting to every piece of communication.
After you signup as a KopywritingKourse Member, you will get a personalized login. This will allow you to login to the Premium Members Area. We took some screenshots of a few of the modules, and you can see the modules are laid out in order and easy to follow.
Just login and watch the first video. Then watch the next. We made it very logical to follow along (I personally hate it when I buy a course and it's just a big jumble of links and downloads).
All the info and trainings are yours to access forever.
With this bundle you get access to 8 live group coaching calls. They happen every two weeks, and you can ask whatever you want, live.
See what's working now
I personally love these calls because you get to see a wide variety of OTHER PEOPLE'S business questions answer live on the spot, including re-writing copy. Often one call has changed the course of someone's promotion, business, or sparked whole new ways of approaching a problem.
Full Recording Archive
All office hours are recorded, and you can watch past office hours anytime you want. You can see a wide variety of problems and solutions other students had.
The normal 1-on-1 consulting rate is $600/hour, so getting group training directly from me every two weeks is super valuable. Ask any question, ask about copy, or just watch along as other people ask.
Specifically structured in a way that ensures students apply the knowledge and make back their investment:
High praise from high up people
“When Neville first sent an email out to the AppSumo list, we saw a significant increase in click through rate and purchases. I recently did a test that used the standard copy I wrote, and then a version that Neville wrote. We actually saw a 300% increase in the click-through rate. It actually helped the click-through rate AND the signups on AppSumo, from just a copy change.
AppSumo, Sumo, Gambit, Mint, Facebook
“Before someone starts working at MailLift, we make them watch KopywritingKourse. People love it, and they love Neville too.”
"Neville was my writing inspiration. In fact the first copy training I ever got was the KopywritingKourse. We now output 30+ articles a week at TheHustle, get millions of views per month, and to this day use Neville's methods to write all our articles."
Apartment List, The Hustle, HustleCon
Your chance to get the top copywriting training forever is right now. New content updates included for life.
Time is limited.
Prices go up soon. If you are looking to get copywriting guidance starting now (for yourself and for your employees), we highly suggest grabbing one of these packages today! You get to keep access to the training and updates forever. Just one tweak of an email or a tiny change to sales page often pays for the entire course right away for many customers.
Kopywriting Bundle: Course Package
$497 one-time payment
The Kopywriting Kourse (worth $697).
The Kopywriting Checklist (worth $10).
The Autoresponder Kourse (worth $197).
The Autoresponder Bank (worth $197).
Content Writing Kourse (Worth $297).
The Become A Copywriter Course (Worth $497).
This is all the content you need to go from newbie copywriter all the way to writing copy so good you can even charge for it. Also get access to a like-minded group and coaching calls with Neville. Remember, one call can make thousands of dollars or transform a business.
This is all the content you need to go from newbie copywriter all the way to writing copy so good you can even charge for it. This package also includes 8 group coaching calls, and 2 private 1-on-1 video calls with Neville where you'll work on copy together for your business.
Full Call Recording Archive (worth $600).
Private Facebook Group Invite (worth $300).
8 Group Office Hours Calls (worth $1,600).
2 private 1-on-1 video calls w/ Neville to work on copy (worth $1,194).
"We were getting zero sales from our email list. It was disheartening. We then took the KopywritingKourse, implemented some techniques, and immediately started to see 15+ sales per email we sent."
-Richard H. - eCommerce Inc.
Satisfaction Is Guaranteed. If within 14 days you give our programs an honest try, come to an office hours session, and are still not satisfied with our material, tell us and we'll take care of you.
Why put off learning one of the most crucial skills in selling? Join The KopywritingKourse and immediately start getting bit-sized and actionable lessons to get your from knowing nothing about copywriting, to being able to improve every piece of writing (and selling) you ever do for your business.
You'll also be getting several more courses that take you beyond just good copywriting, and show you the whole world of writing autoresponders, content writing, and even becoming a copywriter if you choose.
Even Non-English based businesses get results immediately:
"Neville, Just a quick feedback to your kopywriting course. It is amazing. I only applied the Headline Technique. It took only days to achieve results. We doubled the impact of our paid guest blog!
Previously: 80 signups. 8 sales. $1,960 revenue. $640 ad cost.
After we changed the headline: 160 signups. 16 sales. $3,840 revenue. $640 ad cost.
Time spent on changing the headline: 30 minutes.
Only 30 minutes, we DOUBLED the ROI! Copywriting is amazing!!!! By the way, my business targets the Chinese market, what you taught also work in foreign markets though I use a different language."
--Lynn - Happy KopywritingKourse Business Owner & Customer
When I first discovered what copywriting was, I was immediately obsessed. It made total sense that the way you approach trying to "sell" something has a profound effect on the outcome.
I originally started applying these copywriting principles to my own business (and saw profit go up quickly), and then started helping other companies do it. I'm not just a copywriter, but a longtime business owner. I'm the founder of HouseOfRave, KopywritingKourse, NevBlog, and involved with TheHustle, HustleCon, Sumo, and AppSumo.
By simply changing words around on a page, I was able to help set the tone and increase sales to another level on all types of businesses. My goal is to transmit all that information to you. We'll start with the famous KopywritingKourse, initiate you into the private discussion group, move you along to AutoResponderKourse, then the Content Writing Kourse, and then the How to Become a Copywriter Course. All along the way you'll have access to our bi-weekly group office hours where you can ask questions or ask for help on copy. It's gonna be fun :)
See you inside the Premium Members Area!
This will be your last chance to get any KopywritingKourse training, and especially at these prices. Because we keep adding more material to The Kopywriting Kourse (more videos, more templates, more archived office hours, more mini-courses) we are increasing the price soon.
Grab this bundle now at this low-as-ever price, and we look forward to seeing you inside the Members Area!
If you have any questions please contact us Mon-Fri (9am - 5pm CST):
Text/SMS Support: 713-301-1546