If you are about to write an executive summary I am sure you should be aware about the important criteria you would have to indeed follow in order to complete a decent or appropriate executive summary. Let’s first try to realize what an executive summary is and how important it is to learn to write a proper executive summary. An executive summary is a brief explanation on an activity stated regarding the relevant business purpose. This is written to bring the big picture of a certain statement regarding an operation or any other function of the business to a rapid understanding by not having to go through every word in detail of the original document. The most important and essential document of a business is the executive summary. As investors , dealers , lenders, CEO’s are business twenty four hours a day I am sure you have to be writing you executive summary on a spot on condition to make them realize that spending few minutes to go through your executive summary was worthwhile since they understand everything cut and clear.
When beginning to write an executive summary we should always keep in mind that they are people too who get bored reading boring start up chapters just like you and me. Even these people who are managers’ CEO’s, lenders and investors like something which would be interesting and attractive to read about. So I believe that you would have to put you vocabulary talent and writing skills updated thoroughly in order to get these people in to reading your executive summary. So it is indeed important to get few interesting phrases into your executive summary at the beginning looking at it as a bait to catch fish and hook it up on to your fishing rod. So that once the reader has got hooked on to your first paragraph on interest it is then essential to create and an excitement or suspense to the reader which would gradually attract him to read the next paragraph gradually as well.
Considering about writing a good executive summary there are no specific structures or formats to stick to but there are a few guidelines you would have to adhere to, just like writing a business plan or an investment proposal in order to achieve your goal in gaining the reader’s attention towards reading your executive summary. Keeping the language simple but yet formal and using appropriate vocabulary which would suit the sentence or statement best should be used to its perfection. There are always better formal words to use in a sentence than the word you probably have in your mind and if you are unable to get hold of those specific words I bet you could get some help from our dearest friend google by asking for synonyms of each word.
Using point forms to explain your statement is another great way to keep your message straight and clear. It would also save a lot of time and manage to deliver your message quick as possible. Last but not least your executive summary should possess and urgency towards the reader or else it would be put to read later on or never be read at all. Having all the above points noted down I believe you would be able to manage to write your own executive summary in future.