A follow up email is super important after several events:
- Following up after a sales call.
- Following up after a job interview.
- Following up after a client meeting.
- Following up after getting no response (but still being courteous about it).
Below we’ve included templates for each which you can copy/paste.
Follow up email after a sales call:
An easy way to follow up after a sales call, even if there is no planned next meeting, is to provide some value. In this example we are just linking a few of the cool tools we discussed over the sales call.
Just give a quick few links and stop. Make your last interaction with them a pleasant/useful one!
Theme of email: Send them useful tools you may have discussed on the call.
Possible Subject Lines: Stuff from call. The links you wanted. Call notes. All the links you liked
- Sumo – Add email collection to your site like we talked about.
- SwipeFile – A publicly updated swipe file so you don’t have to keep one.
- Momentum Chrome Extension – That tab on my screen you said you liked.
Talk again soon!
Neville – 555.555.5555
If you’re selling to large companies, often times you’ll have one person who will be your “product champion” within the company. Arm this person with some helpful materials they can show their colleagues to convince them to use your product.
Theme of email: Send them materials they can share around the office.
It was great meeting this afternoon.
1.) Here’s a handy Business One Pager you can print and send to anyone in the department.
2.) I’ve attached the full slide deck in a PowerPoint to this email.
3.) I’ve also attached the full custom SEO report on your website. Feel free to share this around the team.
Neville – 555.555.5555
Follow up email after a job interview:
If you’re really gunning for a specific job, it’s always helpful to stand out from the crowd, and go above-and-beyond other applicants.
Most people beg for a job and hope it works out. Superstars however can go above-and-beyond to impress (see what recruiters are looking for in a job interview). For this template I created a one page Google Doc with an outline for the help I can offer the company. This took me less than 10 minutes, and you can copy the template for yourself.
This is the kind of stuff that could push you over the top for a company to choose you. My buddy Noah got a job at Mint by making a full marketing outline for the entire company. He didn’t have to do this, but because he did, he got the job.
Theme of email: Go above-and-beyond by sending them a custom outline of what you can help with.
I’ve included a small one-page document outlining the immediate problems I saw. I would love to help the team fix all of these!
Neville Medhora – 555.555.5555
A quick followup with a little bit about you can always help solidify what happened in your interview.
It was fantastic interviewing yesterday! Would love to join the awesome team, and have a bunch of great ideas and work to contribute.
If there are any updates on the hiring process, please let me know. Look forward to speaking with you soon!
Follow up email after a client meeting:
If you have a meeting with an existing client, it’s always useful to know the next step you’re taking together. This helps both parties understand what page they’re on, and avoids a bunch of useless back-n-forth emails later on.
Theme of email: Give a quick re-cap of what (and when) the next things are happening.
July 20th: I will send you the full set of image deliverables.
July 25th: Get back to me with any changes your team has.
July 31st: We’ll have the final revisions done.
If you need anything before then just let me know. Otherwise I’ll see you and the team at the all-hands-on-deck meeting in August!
-Neville – 555.555.5555
Another thing you can do is send a helpful set of notes from the meeting, or share any materials that were involved:
Theme of email: Send a helpful email with notes and materials.
Here’s all the notes and goodies that were on the call:
-The slides: [link]
-PDF version of the notes Aaron took: [link]
-The July SEO report: [link]
I’ve also attached these all in our Slack channel so we can access them later. No response needed.
Follow up after getting no response:
Let’s say you do a couple of calls with a person/company, and they ghost on you. Here’s a simple email to get their attention and cuts straight to the point:
I’m not sure what our next step is. Let me know course of action makes sense (if any).
Thanks for your response.
-Neville – 555.555.5555
Here’s a classic email for following up after getting no response from a client:
Possible Subject Lines:
- Closing your file?
- Your file will be closed.
- Closing your account.
- Close out this account?
We are in the process of closing files for the month. Typically when I haven’t heard back from someone it means they’re either really busy or aren’t interested.
If you aren’t interested, do I have your permission to close your file?
If you’re still interested, what do you recommend as a next step?
Thanks for your help.
This is a low-commitment email that just allows them to respond back with one word. I’ve seen in B2B that sometimes ultra-short and informal emails will get a reply quickly.
Either is great, just wanted to be sure!
Psychological triggers to use in a follow up email:
Here’s some “triggers” with examples you can use.
For brevity sake I’ll only be using small snippets in these examples:
Make them think the deal is going away, or they are missing out.
We’ve got 10 engineers ready to go this quarter, but if we don’t close this deal by next week the company is allocating them to another project. Let me know by Friday if this is a solid go, or we’ll pass for now and contact you next year.
2.) Extreme Honesty:
Show some real vulnerability and honest.
Let me know this week and I can lock in that price, otherwise the PM told me we’re closing out this account.
3.) Question Their Power:
I do not condone using this except in rare situations! This method might burn bridges, so beware.
4.) Use Specific Facts:
By quoting actual numbers, one of them might capture the attention.
22,374 project managers around the world using us everyday.
2,300 job applications get filled per day.
98.5% of our customers re-use us when they need new hires.
Hopefully we get 1 new PM on board named Aaron!
5.) Intrigue them with stuff about themselves:
Everyone’s favorite subject is themselves, so maybe indulge that with some cool tools. I used PhotoFeeler a lot in my post on how to choose the right photo for your social accounts. I’ve found this to be an awesome little tool to run people’s public photos through, then send them the results!
From the results we’ve seen at our own firm, you might want to change your LinkedIn photo to the highest rated one. I know it sounds silly, but we see better results with our salespeople when they use highly rated pictures!
Download all these email templates for your files:
Enter your email and we’ll send you this entire pack of follow up email templates:
-Save in your own files (just one extra sale or response can make it worth it)!-
-Share with colleagues or friends who could use them-
-Copy/Paste them whenever you need-
Neville Medhora – Email Copywriter
P.S. What are your favorite follow up email templates?? Post it below in the comments!
P.P.S. I will be sending a shirt to my two favorite commenters who post their email followup scripts here.