Copywriting is timeless. The copywriting tips and techniques created by greats like Claude Hopkins, David Ogilvy, Gary Halbert and Joe Sugarman are just as useful today as hundreds of years ago.
The Internet has made this research even better. There’s thousands of experiments, tests and new ideas being shared everyday. Here’s a collection of posts with my favorite copywriting tips, resources and more. Explore!
Welcome! So you’ve just figure out what copywriting is and how it can crazily increase the conversion rate of nearly every piece of marketing you ever post.
Well my friend, it looks like it’s time to bone up on your skills (huh huh, “bone”) and start learning some:
Let’s get started!
This is mental … Continue Reading
tl;dr: To take an “Amish Hour” just don’t use technology 1 hour before bed.
Benefits you get from doing a daily Amish Hour:
What if you got a text message like this:
It almost seems unnecessary for the person typing AND the person reading.
Why can’t this be shortened down to something nice and sweet like this:
Now all the Grammar Nazi’s in the world will revolt at the literary atrocity above……but isn’t this just WAY MORE DAMN EFFICIENT?
But here was the problem:
I STILL HAD TO WORK FOR IT.
Now don’t get me wrong….I fully expect to always “have to work for it” my entire life. But here’s a non-business example of what I’m … Continue Reading
Yea so now that I realized that I could type words differently and people would buy lots of stuff from me…..I was eager to apply this newfound superpower to something else.
I repeatedly wrote HouseOfRave promotions that did very well, and I started bringing in more money from that business despite drop-shipping becoming a harder business to survive in.… Continue Reading
It was 11pm on a Friday night, at a party, having a few drinks….when I checked my phone and thought “Oh fu*k.”
Something just HAD to be wrong with what I saw.
Brian Schmitt from CROmetrics does split-tests on websites all day long, and this is one simple change anyone with an eCommerce website can do today:
Brian here. I’m going to show you how acting like Elliot from ET can immediately get more people to buy from your site (technically this is called “reducing cart abandonment”).
I know you’ve been on … Continue Reading
The most common complaint I get from people who work in big companies is.
“Neville….I can’t possibly take your advice and write casually, because I work in a big company!!”
Ugghh, I’ve proved this to be wrong so many times. You see, people in big companies are people too!
This is Boisterous Bill. In real life Boisterous Bill … Continue Reading
There’s not many parts to selling a product. It’s actually quite simple.
Gary Halbert once said the three things you need to sell a product are:
1.) A product.
2.) A sales pitch.
3.) A delivery system.
My very first “business venture” was selling burned CD’s in middle school.
Following this 1-2-3- model my CD business would have looked like this:… Continue Reading
Check out this old-timey looking photograph:
It’s supposed to be a picture representation of unemployment.
But honestly the reason this guy is still unemployed might be because he’s a suck-ass copywriter!!
Look at his sign again. It’s filled with ME ME ME ME.
It’s all about HIM.
It’s trying to use some sob-story to get someone to hire him. As … Continue Reading