Copywriting is timeless. The copywriting tips and techniques created by greats like Claude Hopkins, David Ogilvy, Gary Halbert and Joe Sugarman are just as useful today as hundreds of years ago.
The Internet has made this research even better. There’s thousands of experiments, tests and new ideas being shared everyday. Here’s a collection of posts with my favorite copywriting tips, resources and more. Explore!
Imagine this: you visit a cool website and subscribe to the email list, or you buy an awesome product from an online store. The company has your information (your email), and you already showed them you like what they offer.
Yet they never contact you!
You’d be surprised at how common this is. It’s a huge missed opportunity for companies … Continue Reading
Holy cow….do you know the U.S. Government made a course about basic copywriting? They call this using “Plain Language.”
This course was created by the Federal Aviation Administration, the part of the government in charge of all civil aviation (if you’ve ever flown on a plane, much of your flight from air traffic control to safety procedures to maintenance standards … Continue Reading
I’m not a doctor (but I’m Indian so maybe like 40%)….
But around 10 years ago at the age of 26 my wrists started hurting a bunch from being on a computer a bazillion hours a day.
I’d frequently have to stop working and rub my wrists.
Even at the young-and-dumb age of 26 I knew this seemed WAY too … Continue Reading
Sometimes people aren’t sure how to title a blog post, so the lazy way is to STEAL OTHER PEOPLE’S IDEAS! (This is also the concept behind a “Swipe File” for saving ideas).
You can see the results of this scrape, and see all the blog title below! You can also download the entire dataset here.
If you’re a freelancer, where do you see this going?
What’s the 5 year goal/plan?
If you’re an employee at a company, where do you see this going?
What’s the 5 year goal/plan?
If you’re something else, where do you see this going?
What’s … Continue Reading
Here’s a quick guide for how to get over writer’s block. These are methods I’ve personally used very successfully, and I hope you scroll through this, find a good method, and get over writer’s block too!
The real key to success is making great products and putting a lot of hard work into them.
lol ….F*CK THAT!!!
We don’t like this “hard work” stuff.
So let’s take the easy way and scam people into giving us money!
Our goal here is to deeply exploit human psychology, and get the most vulnerable and needy people to fork … Continue Reading
I remember the day when I without a doubt realized I was stupider than other people.
It was almost the end of my 1st year of college in 2001, sitting in a computer science class not understanding what the professor was talking about. I failed out of the computer science program that year ☹️
This was the final data point … Continue Reading
A little known product called “Google Keep” has made it to prime time, and is slowly being rolled out across Gmail and Google Docs:
Here’s why it kicks ass for copywriters (and well, other “normal” people) also :-P
Google Docs is the best text editor on Earth, and the new Google Keep lets you keep a drawer full of snippets … Continue Reading