Copywriting is timeless. The copywriting tips and techniques created by greats like Claude Hopkins, David Ogilvy, Gary Halbert and Joe Sugarman are just as useful today as hundreds of years ago.
The Internet has made this research even better. There’s thousands of experiments, tests and new ideas being shared everyday. Here’s a collection of posts with my favorite copywriting tips, resources and more. Explore!
One of the best shortcuts to success is finding a mentor—ideally someone well-known in the industry you want to break in to.
You’ll do a lot of grunt work and the money won’t be great. But the real payment will be the instant credibility you’ll earn by being associated with that person. This is invaluable.
If you play your cards … Continue Reading
A few years ago one of the best copywriters in the world Joe Sugarman made a book called “Advertising Secrets of the Written Word” (re-named to “The AdWeek Copywriting Handbook“).
In section 2 of the book he outlines 24 different “psychological triggers” that get people to buy things.
This section of the book was pure gold, and is … Continue Reading
Ever wondered why success seems to come so easy to some people?
The truth is that 99% of the time, it doesn’t.
Most successful people have a LONG history of failure.
The difference between them and “ordinary” people is that they don’t give up after those failures. They dust themselves off, learn their lesson, and go back for Round 2 … Continue Reading
Well it’s 2020 folks! Such a cool number.
This is a great time to reflect on the past, and plan for the future.
Here are just some of my disjointed thoughts on what’s coming up. None of these are hardcore predictions you should follow, it’s just some fun brainstorming to get my writing fingers warmed up for 2020!
To niche down or not to niche down?
It’s the freelancing question of the century.
Here’s my take:
The only time it makes sense not to niche down is if you are brand new with zero experience.
In this case, take any job you can get. Get comfortable managing client relationships and figure out what types of projects you enjoy … Continue Reading
Mastering transition phrases is one of the easiest ways to take your copywriting to the next level.
Best of all, they’re dead-simple to use. Plug them into the beginning or end of your sentences and VIOLA, copy improved.
The hardest part is remembering all the different transition options at your disposal. That’s why I’ve thrown together this big ass … Continue Reading
It’s easy to get bogged down with a big decision.
But your choices don’t have to be overwhelming.
You can use these frameworks to break things down, find clarity, and make confident decisions, regret-free.
Knowing how to use bullet points properly can make or break your copy.
Do it wrong and you’re stuck with meh copy that doesn’t convert.
Do it right and you’ll make it near impossible NOT to buy your product.
There are two main steps involved in creating killer bullets:
#2.)… Continue Reading
Making a living from your laptop is a beautiful thing…
But it takes a hefty toll on your body.
It doesn’t take a rocket scientist to understand that hunching over your keyboard for 8+ hours a day is basically posture suicide.
Crappy posture is not only unattractive, but it also leads to a whole slew of health issues.
The good … Continue Reading
A formal sales pitch isn’t much different from other forms of copywriting.
It’s just a persuasive argument aimed at a target audience. The key difference is that it’s often done in presentation form.
If you’ve ever watched Shark Tank (or Dragon’s Den outside of the US), bought a car, or spoken with a telemarketer, you’ve seen a sales pitch.
In … Continue Reading