Copywriting is timeless. The copywriting tips and techniques created by greats like Claude Hopkins, David Ogilvy, Gary Halbert and Joe Sugarman are just as useful today as hundreds of years ago.
The Internet has made this research even better. There’s thousands of experiments, tests and new ideas being shared everyday. Here’s a collection of posts with my favorite copywriting tips, resources and more. Explore!
Whenever I make an “Outcome” goal, I usually fail.
Whenever I make a “Process” goal, I usually succeed.
It’s because a “Process” goal prescribes a set of things to do, that will help you reach your goal. An “Outcome” goal tends to rely on hope and bravado which is only marginally helpful.
Mixing work and travel ain’t easy.
Work too much and you’ll miss out on experiencing your destination. Work too little and you’ll feel guilty during fun activities.
In order to find the perfect work-travel balance, you gotta learn how to stay productive while traveling.
Here’s 103 copywriting tips. Scroll through and one may “jump out at you” and trigger a great idea!
Before you write about something, you’ve got to know exactly what your page / piece is supposed to accomplish. Whether it’s email replies, product sales, or something else, your job as a copywriter … Continue Reading
Being “Inside The Box” means you’ve been exposed to something over and over…and now you can’t see it fresh!
This is super common with copywriters. You’ll be able to critique other people’s websites, but not be able to critique your own.
What sucks is the more you look at something, the worse this problem gets!
This is actually a … Continue Reading
If you die on :
You have left to live.
|Total Years left:|
|Total Months left:|
|Total Days left:|
|Total Hours left:|
|Total Minutes left:|
|Total Seconds left:|
The date that’s automatically entered is when I would like to die (November 17th, 2067). That will be my 85th birthday, and if I’m not dead … Continue Reading
Need a personal mission statement STAT and don’t have time to read this ridiculously amazing post? Then plug a few short answers into our Magic Mission Statement Generator and we’ll create one for you instantly:
Several years ago, I launched a restaurant with two friends and we made a bunch of rookie mistakes. We stumbled right out of the gate, struggling to attract and retain customers.
We tried tweaking the restaurant from all sorts of angles – operating hours, concept, decor, signage – but nothing really helped.
Then, we redesigned our menu.
The redesign process … Continue Reading
Content Marketing is when you put out a piece of content, someone consumes it, and an action is taken. Like this:
People like Content Marketing because:
▸ Usually the traffic you get is free.
▸ … Continue Reading
One differentiator I see between copywriters at the top of the game versus those that never make it past average is:
The quality of the questions they ask before, during, and after a project.
One of the benefits of Value Based Pricing is the customer pays what the result is worth to them.
In a life-or-death case you could pretty much charge anything!
However we have an awesome free market system where other people can compete to sell the same thing for better prices:
So if you’re selling something that everyone else can sell … Continue Reading