Copywriting is timeless. The copywriting tips and techniques created by greats like Claude Hopkins, David Ogilvy, Gary Halbert and Joe Sugarman are just as useful today as hundreds of years ago.
The Internet has made this research even better. There’s thousands of experiments, tests and new ideas being shared everyday. Here’s a collection of posts with my favorite copywriting tips, resources and more. Explore!
One of the trickiest parts of copywriting is finding a UNIQUE ANGLE to talk about a product.
But without it, copy tends to be meh and forgettable. Luckily, there’s an easy fix.
All you have to do is look at your ad through different copywriting “lenses.”
Here are 25 different lenses to try on that’ll get your creative juices flowing.… Continue Reading
You might think copywriters possess some magical skill where persuasive words automatically flow onto the page…
…but the truth is, it really isn’t that complicated.
Yes, it takes practice.
Yes, it requires research.
Yes, it involves creativity.
But as you’ll soon see, writing copy that sells isn’t as mysterious as you might think.
Whether you’re a copywriting beginner or have … Continue Reading
Sometimes breakthrough ideas come from asking the right questions.
If you want to speed up your growth, take a minute to reflect on these 20 questions.
Some may resonate, some may not. Sometimes a single question can alter your thinking and launch you forward.
A lot of people focus on small wins.
Landing… Continue Reading
I was talking to a friend on the phone at 1:30pm on a weekday, and to be honest I was still chilling in bed.
We chuckled about this, but I said, “Yes I’m in still in bed but already today 4,000 people have read my work or watched me talk.”
The reason this is possible is because I am slowly … Continue Reading
Over in The Kopywriting Kourse our member’s forum has over 10,400+ posts.
That’s a LOT of questions, answers, rewrites, and general discussions about how people communicate and sell.
Everyone’s situation is unique, but you’d be surprised how often the same issues show up. We’ve learned to diagnose those common problems and come up with solutions that quickly solve them.
A few years ago one of the best copywriters in the world Joe Sugarman made a book called “Advertising Secrets of the Written Word” (re-named to “The AdWeek Copywriting Handbook“).
In section 2 of the book he outlines 24 different “psychological triggers” that get people to buy things.
This section of the book was pure gold, and is … Continue Reading
This is a formula I invented: 70% Content, 30% Sales.
It’s a ratio of value-to-selling so people don’t hate you for spamming them with sales pitches on email or social. Tattoo it on your forehead:
It means when writing a sales pitch, try to give at least:
70% Good Content.
30% Sales Pitch.
This means even if the (potential) customer … Continue Reading
Sometimes when you look at your own copy 1,000’s of times, you start to get “in the box” and it’s hard to see outside the box.
This guy is “inside the box”
So we ran a test:
▸ 3 questions asked.
▸ 10 sections of … Continue Reading
I started my career in research with the great Dr. Gallup at Princeton. Then I became an advertising copywriter. As far as I know, I am the only “creative” hot-shot who started… Continue Reading
Check out this old-timey looking photograph:
It’s supposed to be a picture representation of unemployment.
But honestly the reason this guy is still unemployed might be because he’s a terrible copywriter!!
Look at his sign again. It’s filled with ME ME ME ME.
It’s all about HIM.
It’s trying to use some sob-story to get someone to hire him. As … Continue Reading