Copywriting is timeless. The copywriting tips and techniques created by greats like Claude Hopkins, David Ogilvy, Gary Halbert and Joe Sugarman are just as useful today as hundreds of years ago.
The Internet has made this research even better. There’s thousands of experiments, tests and new ideas being shared everyday. Here’s a collection of posts with my favorite copywriting tips, resources and more. Explore!
Need a personal mission statement STAT and don’t have time to read this ridiculously amazing post? Then plug a few short answers into our Magic Mission Statement Generator and we’ll create one for you instantly:
Several years ago, I launched a restaurant with two friends and we made a bunch of rookie mistakes. We stumbled right out of the gate, struggling to attract and retain customers.
We tried tweaking the restaurant from all sorts of angles – operating hours, concept, decor, signage – but nothing really helped.
Then, we redesigned our menu.
The redesign process … Continue Reading
Content Marketing is when you put out a piece of content, someone consumes it, and an action is taken. Like this:
People like Content Marketing because:
▸ Usually the traffic you get is free.
▸ … Continue Reading
One differentiator I see between copywriters at the top of the game versus those that never make it past average is:
The quality of the questions they ask before, during, and after a project.
One of the benefits of Value Based Pricing is the customer pays what the result is worth to them.
In a life-or-death case you could pretty much charge anything!
However we have an awesome free market system where other people can compete to sell the same thing for better prices:
So if you’re selling something that everyone else can sell … Continue Reading
Imagine this: you visit a cool website and subscribe to the email list, or you buy an awesome product from an online store. The company has your information (your email), and you already showed them you like what they offer.
Yet they never contact you!
You’d be surprised at how common this is. It’s a huge missed opportunity for companies … Continue Reading
Holy cow….do you know the U.S. Government made a course about basic copywriting? They call this using “Plain Language.”
This course was created by the Federal Aviation Administration, the part of the government in charge of all civil aviation (if you’ve ever flown on a plane, much of your flight from air traffic control to safety procedures to maintenance standards … Continue Reading
I’m not a doctor (but I’m Indian so maybe like 40%)….
But around 10 years ago at the age of 26 my wrists started hurting a bunch from being on a computer a bazillion hours a day.
I’d frequently have to stop working and rub my wrists.
Even at the young-and-dumb age of 26 I knew this seemed WAY too … Continue Reading
Sometimes people aren’t sure how to title a blog post, so the lazy way is to STEAL OTHER PEOPLE’S IDEAS! (This is also the concept behind a “Swipe File” for saving ideas).
You can see the results of this scrape, and see all the blog title below! You can also download the entire dataset here.