What if you could just move some words around and magically increase sales; persuade readers; or simply get more attention to your writing?
That’s the magic of copywriting. And it’s been done over, and over, and over, and over. Literally hundreds of years of research has been done and thousands of companies have tested it. There have been copywriting examples, case studies, even TV show (like Mad Men) on how amazing copywriting can not only increase sales but also change an entire brand.
Here are some of my favorite copywriting examples and case studies that show how the magic works. Explore!
Sometime just hearing a quote can make you completely change the way you’re viewing something.
Years ago I first heard the quote “You are the average of the five people you spend the most time with.”
I pondered on that concept, and realized it was quite true. That same day I organized a small event for some friends that are … Continue Reading
Interesting fact: If you are a music writer, you need to get your song played 1,000,000 times on Spotify to make $3,000 (which very few songs ever hit). Or you can license your song just ONCE and make $3,000!
A lot of starving artist hit me up and ask for copywriting/business advice….and sometimes I’m not super sure how to help … Continue Reading
Let’s say you’re a marketer and on today’s to-do list you’ve got to make a pricing page.
How do you do figure out how to do it?
The easiest, no-brainer way to structure your pricing page would be to copy others.
See how a successful page structures it’s landing page, and emulate that.
It might not be the perfect match … Continue Reading
A side project doesn’t necessarily have to be a side business. A side project can be….
A follow up email is super important after several events:
Below we’ve included templates for each which you can copy/paste.
In this post we’re going to cover how to write a damn good testimonial.
If you have testimonials, here’s the first thing you must remember:
Don’t only post “Ego Testimonials.”
An “Ego Testimonial” is a testimonial that sounds great to YOU and YOUR COMPANY, but it doesn’t serve any benefit to the customer.
Here’s an example of an Ego Testimonial:… Continue Reading
So you’re about to sit down and write/design/print a brochure, but have no place to start?
Well my friend, take 6 minutes to read this and you’ll have an outline (and some templates):
A brochure is a piece of paper, usually folded up, that informs new customers about your product or service.
If you go … Continue Reading
This is a guest post by Marcy Criner who has been selling her horse art for $500+ a pop. That’s a lot of money to pony up!
Here’s Marcy and her horse Aspen:
Marcy started painting pictures of horses and wanted to see if she could take that skill from a side hobby to a legitimate business (you can see … Continue Reading
To choose the right photo for any platform, you must first answer this question:
“What are you trying to accomplish?”
On LinkedIn you are trying to look professional.
On Facebook you are trying to look fun and social.
On dating sites you are trying to look attractive.
So how do we do figure out which photos are best without doing … Continue Reading
I don’t care if they’re in the United States legally or not, I respect people who make the attempt to work.
If you wake up and stand in a hot/cold parking lot for hours for the chance to MAYBE get a $10/hour job doing boring ass grunt work….I respect that.
This is the daily life of day laborers.
Pretty much … Continue Reading
Beginner Copywriter Guides:
What Is Copywriting?
Start Learning Copy Now
Consulting As A Side Job
How To Become A Copywriter
Copywriting Books and Courses
Freelance Writing for Beginners
Direct Mail Marketing Guide
One Pager Examples
Sell Me This Pen
How To Write A Brochure
Headlines That Sell
How To Make A PDF
Job Interview Questions
How to write a Memo
How to write a Testimonial
Make Money Licensing Music
How to Create a Tagline
Work From Home Successfully
How to write a LinkedIn recommendation
Choosing The Right Photos
How to Start A Conversation
How to Sell Art Online
How To Become A Life Coach
Best Business Podcasts
Tone of Voice in Copywriting
Workplace Communication Skills
Power & Trigger Words For Sales
Content Marketing Guides:
How To Write A Follow Up Email
Cold Email Like A Boss
S&P 500 Company Slogan
Effective Sales Letters
How to Write a Newsletter
How to Write an About Page
How to Get Your Posts Seen
Making A Content Mill
Get First Photography Job
Email Open Rate Examples
Content Writing vs Copywriting
Become A Famous YouTuber
Story Arcs for Content Marketing
Psychology of Marketing
Taking a Workcation to Think
Health / Wealth / Love Test
How to Interview Someone
Get a Job or Start a Business?
Generators & Calculators:
Product Pricing Calculator
Gross Profit Calculator
F-You Money Calculator
Recurring Revenue Calculator
Monthly Goal Planner
Email List Ideas (and Generator
Business Idea Generator