What if you could just move some words around and magically increase sales; persuade readers; or simply get more attention to your writing?
That’s the magic of copywriting. And it’s been done over, and over, and over, and over. Literally hundreds of years of research has been done and thousands of companies have tested it. There have been copywriting examples, case studies, even TV show (like Mad Men) on how amazing copywriting can not only increase sales but also change an entire brand.
Here are some of my favorite copywriting examples and case studies that show how the magic works. Explore!
I get ideas in the shower all the time. In fact I get SO many ideas in there, I have a pencil-and-pad suction cupped on my shower to jot down ideas:
But what the hell is going on in the shower that gives so many people so many ideas?
I decided to break down the unique set of factors that … Continue Reading
The ability to write a powerful clincher sentence is essential for ALL types of writing (not just academic). It’s what separates mediocre writers from those who actually impact the lives of their readers.
But what exactly is a clincher sentence?
Well, it’s basically a closing sentence that sums up your main message with a BANG.
Most of what you read … Continue Reading
Whether you’re pimping out your spare bedroom to budget travelers, or renting an entire estate to corporate events, your AirBnB page is essentially a sales page!
There’s literally just 3 steps to making a great AirBnB description, and it can be boiled down to this:
Step 1… Continue Reading
A follow up email is super important after several events:
Below we’ve included templates for each which you can copy/paste for your own follow up emails!
|Follow Up After:|
Here’s what the AIDA Formula is in a nutshell:
Attention: Get their attention with something catchy and relevant.
Interest: Tell them interesting facts or uses.
Desire: Make them desire the product/service.
Action: Get them to take an action.
Let’s break that down into sections to understand it better:
Several years ago, I launched a restaurant with two friends and we made a bunch of rookie mistakes. We stumbled right out of the gate, struggling to attract and retain customers.
We tried tweaking the restaurant from all sorts of angles – operating hours, concept, decor, signage – but nothing really helped.
Then, we redesigned our menu.
The redesign process … Continue Reading
Content Marketing is when you put out a piece of content, someone consumes it, and an action is taken. Like this:
People like Content Marketing because:
▸ Usually the traffic you get is free.
▸ … Continue Reading
One of the benefits of Value Based Pricing is the customer pays what the result is worth to them.
In a life-or-death case you could pretty much charge anything!
However we have an awesome free market system where other people can compete to sell the same thing for better prices:
So if you’re selling something that everyone else can sell … Continue Reading
It started when I found a brewery owned and operated by a remote monastery in New Mexico. I’d heard it was making great beer, but I couldn’t find it at my local stores and bars.
So, like any good beer … Continue Reading
Imagine this: you visit a cool website and subscribe to the email list, or you buy an awesome product from an online store. The company has your information (your email), and you already showed them you like what they offer.
Yet they never contact you!
You’d be surprised at how common this is. It’s a huge missed opportunity for companies … Continue Reading