What if you could just move some words around and magically increase sales; persuade readers; or simply get more attention to your writing?
That’s the magic of copywriting. And it’s been done over, and over, and over, and over. Literally hundreds of years of research has been done and thousands of companies have tested it. There have been copywriting examples, case studies, even TV show (like Mad Men) on how amazing copywriting can not only increase sales but also change an entire brand.
Here are some of my favorite copywriting examples and case studies that show how the magic works. Explore!
Content Marketing is when you put out a piece of content, someone consumes it, and an action is taken. Like this:
People like Content Marketing because:
▸ Usually the traffic you get is free.
▸ … Continue Reading
One of the benefits of Value Based Pricing is the customer pays what the result is worth to them.
In a life-or-death case you could pretty much charge anything!
However we have an awesome free market system where other people can compete to sell the same thing for better prices:
So if you’re selling something that everyone else can sell … Continue Reading
It started when I found a brewery owned and operated by a remote monastery in New Mexico. I’d heard it was making great beer, but I couldn’t find it at my local stores and bars.
So, like any good beer … Continue Reading
Imagine this: you visit a cool website and subscribe to the email list, or you buy an awesome product from an online store. The company has your information (your email), and you already showed them you like what they offer.
Yet they never contact you!
You’d be surprised at how common this is. It’s a huge missed opportunity for companies … Continue Reading
Holy cow….do you know the U.S. Government made a course about basic copywriting? They call this using “Plain Language.”
This course was created by the Federal Aviation Administration, the part of the government in charge of all civil aviation (if you’ve ever flown on a plane, much of your flight from air traffic control to safety procedures to maintenance standards … Continue Reading
The first time I charged a mid-sized company to do work for them was in college. I was buying a scooter from a Ducati Motorcycle dealership, and somehow my nerdy self started telling the owner of the dealership how his SEO sucked and it was hard to find him online.
He was intrigued.
He wanted me to help him … Continue Reading
Is it good grammar?
Is it good spelling?
Is it good punctuation?
Actually I don’t think so.
In my personal opinion, good writing is less about the technicalities of the writing, and more about the factors listed below.
So let’s explore what makes a good writer!
There’s two main ways people think about writing a blog.
Method #1.) Quickly fire out tons of blog content.
This involves making 3-5 posts per week of low or average quality.
Method #2.) Write amazing resources that get linked, shared, and ranked.
This might mean only 1-2 articles per month, but they end up with more exposure in the long … Continue Reading
This is an important question:
At home I typically use 3. I feel this is the optimum amount for safe coverage without being too wasteful:
I personally think the “ball-up-and-scrunch” method for wiping is not only inefficient and wasteful…..but also less comfortable and gives a more unreliable wipe.
I … Continue Reading
Split tests. They’re often not very accurate, but they are fun to perform! Also if you do them correctly, they can be very profitable.
If you’re careful to perform your split test with small changes, with similar calls to action, and over 1,000’s of views, then they can be very telling. Just for fun I’m posting the results of … Continue Reading