What if you could just move some words around and magically increase sales; persuade readers; or simply get more attention to your writing?
That’s the magic of copywriting. And it’s been done over, and over, and over, and over. Literally hundreds of years of research has been done and thousands of companies have tested it. There have been copywriting examples, case studies, even TV show (like Mad Men) on how amazing copywriting can not only increase sales but also change an entire brand.
Here are some of my favorite copywriting examples and case studies that show how the magic works. Explore!
Did you know inside the Kopywriting Kourse we will literally HELP you write?
In addition to the self-paced training, we have an active members area where we give you feedback and often just re-write entire parts:
So if you want professional help optimizing the hell out of your emails, content, blog posts, cold emails, video scripts, gig applications, sales … Continue Reading
Sometimes when you look at your own copy 1,000’s of times, you start to get “in the box” and it’s hard to see outside the box.
This guy is “inside the box”
So we ran a test:
▸ 3 questions asked.
▸ 10 sections of … Continue Reading
That title pretty much explains this whole experiment!
We got Catheryn Lavery, the CEO of Best Self Co to let us use them as test subjects, and show us the resulting numbers.
See if I can write a flash sale email about a physical product:
We chose the Best Self Journal.
Some extra criteria for … Continue Reading
I’ve been lazy AF and never got this little book I had planned done. In fact I have it listed as a goal on FOUR different months, and still haven’t done it:
Sometimes you’ve just gotta admit you’re a lazy asshole and ask for help.
A simple digital product got this bar an extra $49,000, plus moved them into a Physical + Digital hybrid.
Bars and restaurants are generally understood to be low margin businesses with few revenue streams.
But they don’t need to be.
For example, we built a “digital bartending school” that made us $49,000+ in addition to what we were already making.… Continue Reading
Let’s say for some reason a monkey wrench has been thrown into your work life, and all of a sudden freelancing over the internet seems like an interesting idea.
Well you’re in luck my young friend, because your Uncle Neville has taken the liberty of going through every single step of the process, and giving you the templates along the … Continue Reading
Here’s what the AIDA Formula is in a nutshell:
Attention: Get their attention with something catchy and relevant.
Interest: Tell them interesting facts or uses.
Desire: Make them desire the product/service.
Action: Get them to take an action.
Let’s break that down into sections to understand it better:
I don’t know how to type correctly. I chicken peck. Look at this:
When I was young I learned to type pretty well just using two fingers, so I just ran with it.
I currently type between 60 and 70 WPM (words per m… Continue Reading
I want to spend 1 hour per week doing social media, but make it LOOK like I’m posting every single day!
I enjoy posting on social platforms, but I hate getting sucked back into them constantly. There’s just so many of them, and they’re all extremely addicting.
For example it’s difficult to go on Facebook to respond to a comment … Continue Reading
Yelp gets a lot of hate. It usually comes down to this problem:
It’s a review site, but business owners aren’t allowed to ask for reviews.
Lots of restaurant owners get stuck on that idea. They see Yelp as a big scary thing that’s out of their control and potentially dangerous.
But in truth, it’s the biggest review platform in … Continue Reading