Stealing is good. Or at least in copywriting.
Copywriters’ most precious possession is their “swipe file” – a collection of copywriting samples and templates from other ads. I personally have a “digital swipe file”, and an “offline swipe file” of actual direct mail ads. Since the principles of good copywriting are timeless, you can learn just as much from copywriters who only sent physical mail back in the day…AND from copywriters who only work in the digital world.
Here you’ll find my favorite copywriting samples, templates and techniques. Explore below and be sure to check out the mammoth Headlines That Sell resource.
Here’s 103 copywriting tips. Scroll through and one may “jump out at you” and trigger a great idea!
Before you write about something, you’ve got to know exactly what your page / piece is supposed to accomplish. Whether it’s email replies, product sales, or something else, your job as a copywriter … Continue Reading
The ability to write a powerful clincher sentence is essential for ALL types of writing (not just academic). It’s what separates mediocre writers from those who actually impact the lives of their readers.
But what exactly is a clincher sentence?
Well, it’s basically a closing sentence that sums up your main message with a BANG.
Most of what you read … Continue Reading
Whether you’re pimping out your spare bedroom to budget travelers, or renting an entire estate to corporate events, your AirBnB page is essentially a sales page!
There’s literally just 3 steps to making a great AirBnB description, and it can be boiled down to this:
Step 1… Continue Reading
A follow up email is super important after several events:
Below we’ve included templates for each which you can copy/paste for your own follow up emails!
|Follow Up After:|
Here’s what the AIDA Formula is in a nutshell:
Attention: Get their attention with something catchy and relevant.
Interest: Tell them interesting facts or uses.
Desire: Make them desire the product/service.
Action: Get them to take an action.
Let’s break that down into sections to understand it better:
Need a personal mission statement STAT and don’t have time to read this ridiculously amazing post? Then plug a few short answers into our Magic Mission Statement Generator and we’ll create one for you instantly:
Several years ago, I launched a restaurant with two friends and we made a bunch of rookie mistakes. We stumbled right out of the gate, struggling to attract and retain customers.
We tried tweaking the restaurant from all sorts of angles – operating hours, concept, decor, signage – but nothing really helped.
Then, we redesigned our menu.
The redesign process … Continue Reading
One differentiator I see between copywriters at the top of the game versus those that never make it past average is:
The quality of the questions they ask before, during, and after a project.
It started when I found a brewery owned and operated by a remote monastery in New Mexico. I’d heard it was making great beer, but I couldn’t find it at my local stores and bars.
So, like any good beer … Continue Reading
Imagine this: you visit a cool website and subscribe to the email list, or you buy an awesome product from an online store. The company has your information (your email), and you already showed them you like what they offer.
Yet they never contact you!
You’d be surprised at how common this is. It’s a huge missed opportunity for companies … Continue Reading