Stealing is good. Or at least in copywriting.
Copywriters’ most precious possession is their “swipe file” – a collection of copywriting samples and templates from other ads. I personally have a “digital swipe file”, and an “offline swipe file” of actual direct mail ads. Since the principles of good copywriting are timeless, you can learn just as much from copywriters who only sent physical mail back in the day…AND from copywriters who only work in the digital world.
Here you’ll find my favorite copywriting samples, templates and techniques. Explore below and be sure to check out the mammoth Headlines That Sell resource.
Ok, so you’re convinced you want to become a copywriter, and no one can talk you out of it.
Well let’s see what happens with two different people:
WebPage Willy and Shared … Continue Reading
Whether you’re pimping out your spare bedroom to budget travelers, or renting an entire estate to corporate events, your AirBnB page is essentially a sales page!
There’s literally just 3 steps to making a great AirBnB description, and it can be boiled down to this:
Step 1.) Write … Continue Reading
To me, as a copywriter who focuses on making sales (not just writing fancy-schmancy words), I think this was one of the most iconic ads ever.
It has no images.
It fits on a single page.
It only uses black ink.
It sold more than a billion dollars worth of business.
It hangs on my wall 35 years after it … Continue Reading
Sending out direct mail to drum up business is nothing new, but one area of particular interest is real estate flyers…..because the numbers can work so phenomenally well!
Let’s say you send out $2,000 worth of real estate flyers to advertise a specific property, maybe something like this:
Deciding if you should buy something expensive? Looking at JUST the price doesn’t make sense. Sometimes it’s helpful to review the Cost-Per-Hour. Enter the cost and usage here:
Let’s say you’re a marketer and on today’s to-do list you’ve got to make a pricing page.
How do you do figure out how to do it?
The easiest, no-brainer way to structure your pricing page would be to copy others.
See how a successful page structures it’s landing page, and emulate that.
It might not be the perfect match … Continue Reading
A follow up email is super important after several events:
Below we’ve included templates for each which you can copy/paste.
In this post we’re going to cover how to write a damn good testimonial.
If you have testimonials, here’s the first thing you must remember:
Don’t only post “Ego Testimonials.”
An “Ego Testimonial” is a testimonial that sounds great to YOU and YOUR COMPANY, but it doesn’t serve any benefit to the customer.
Here’s an example of an Ego Testimonial:… Continue Reading
So you’re about to sit down and write/design/print a brochure, but have no place to start?
Well my friend, take 6 minutes to read this and you’ll have an outline (and some templates):
A brochure is a piece of paper, usually folded up, that informs new customers about your product or service.
If you go … Continue Reading
When talking about a “Tagline” for a business, you’ll commonly hear some popular names cited such as:
The taglines examples you’ll see are typically that of ginormous brands.
But that’s the problem with these examples…
Every single one of these … Continue Reading
Beginner Copywriter Guides:
What Is Copywriting?
Start Learning Copy Now
Consulting As A Side Job
How To Become A Copywriter
Make a Copywriting Portfolio
Copywriting Books and Courses
Freelance Writing for Beginners
The State of Copywriting 2018
Direct Mail Marketing Guide
One Pager Examples
Sell Me This Pen
Why Use Images vs Text
How To Write A Brochure
Headlines That Sell
Using Ear Plugs To Write
Three Tiered Pricing
How To Make A PDF
Billboard Advertising Guide
Write an AirBnB Description
How to write a SWOT Analysis
Job Interview Questions
How to Write a Memo
How to Write a Testimonial
Make Money Licensing Music
How to Create a Tagline
Work From Home Successfully
Choosing The Right Photos
How to Start A Conversation
How to Sell Art Online
How To Become A Life Coach
Best Business Podcasts
Tone of Voice in Copywriting
Workplace Communication Skills
Power & Trigger Words For Sales
Content Marketing Guides:
How To Write A Follow Up Email
Cold Email Like A Boss
S&P 500 Company Slogan
Effective Sales Letters
How to Write a Newsletter
How to Write an About Page
How to Get Your Posts Seen
Making A Content Mill
Real Estate Flyers
Get First Photography Job
Email Open Rate Examples
Content Writing vs Copywriting
Become A Famous YouTuber
Story Arcs for Content Marketing
Psychology of Marketing
Taking a Workcation to Think
Health / Wealth / Love Test
How to Interview Someone
Get a Job or Start a Business?
Generators & Calculators:
Product Pricing Calculator
Gross Profit Calculator
Cost Analysis Calculator
Newspaper Name Generator
F-You Money Calculator
Recurring Revenue Calculator
Book Title Generator
Monthly Goal Planner
Email List Ideas (and Generator)
Business Idea Generator