Stealing is good. Or at least in copywriting.
Copywriters’ most precious possession is their “swipe file” – a collection of copywriting samples and templates from other ads. I personally have a “digital swipe file”, and an “offline swipe file” of actual direct mail ads. Since the principles of good copywriting are timeless, you can learn just as much from copywriters who only sent physical mail back in the day…AND from copywriters who only work in the digital world.
Here you’ll find my favorite copywriting samples, templates and techniques. Explore below and be sure to check out the mammoth Headlines That Sell resource.
It’s time in our sales page to let people know about YOU.
Normally I teach everyone this:
This means there should be nothing about YOU on the sales page right??
People extremely care about who they are learning from. This means you need to show you are the … Continue Reading
One of the major parts almost every sales page has is some sort of “Satisfaction Guarantee” or “Money Back Guarantee.”
This section doesn’t have to be overly complex.
Let’s take a look at how some other people do their guarantee page sections:
On the Tuft & Needles “Reasons You Haven’t Bought” page… Continue Reading
Alright….listen up Chumpenstein.
So far in this “Make A Sales Page” experiment we’ve gone through 8 different sections based off our Skeleton Outline.
However, some questions don’t warrant entire sections to themselves.
This is where the “F.A.Q. Section” of a sales page comes in:
The beauty of the F.A.Q. Section is it answers … Continue Reading
Money is scarce for most people, so they have to decide between buying different things.
“Should I buy these pizzas for $22, or this eBook for $22?”
“Should I buy a diamond necklace for $50,000, or a downpayment for a mortgage for $50,000?”
“Should I buy a brand new Camry for $25,000, or a used … Continue Reading
Alright my young pupil, it’s about to start getting hairy.
As you know…..you and I have been hired to write a sales page together, and we’re several steps in:
So today we’re still incrementally building our sales page content, we’re going to pull a section from our Skeleton Outline, this time:
In this section we’re going to show people the difference between their life WITH the product, and WITHOUT the product.
This section always reminds me of the term … Continue Reading
In this section we are giving a quick-n-dirty summary of what people will get for their purchase.
If you are selling a learning product (like we are with our Kopywriting Kourse product example), then explain what they will learn.
If you are selling … Continue Reading
Alrighty then, we’re now into the part of our Sales Page where we are writing out real copy. The first section listed in our Skeleton Outline is:
In this stage of the process I don’t know WHERE this section will go on our final sales page, we just need to write it out first, … Continue Reading
For our first piece of actual writing on this sales page we need to write out a couple of headlines.
We already know what we are going to sell, now let’s create a bunch of headlines just to get our brain juices flowing.
I’ll be using this title generator for inspiration on some of these:
Ok, so we’ve got a rough Skeleton Outline of our sales page going, and now we need to fill out this first section:
However…..many times when people are writing a sales page they don’t clearly know WHAT they are selling!
If you’re selling something ultra-simple like an HDMI cable, it’s pretty easy: