Stealing is good. Or at least in copywriting.
Copywriters’ most precious possession is their “swipe file” – a collection of copywriting samples and templates from other ads. I personally have a “digital swipe file”, and an “offline swipe file” of actual direct mail ads. Since the principles of good copywriting are timeless, you can learn just as much from copywriters who only sent physical mail back in the day…AND from copywriters who only work in the digital world.
Here you’ll find my favorite copywriting samples, templates and techniques. Explore below and be sure to check out the mammoth Headlines That Sell resource.
A follow up email is super important after several events:
Below we’ve included templates for each which you can copy/paste.
In this post we’re going to cover how to write a damn good testimonial.
If you have testimonials, here’s the first thing you must remember:
Don’t only post “Ego Testimonials.”
An “Ego Testimonial” is a testimonial that sounds great to YOU and YOUR COMPANY, but it doesn’t serve any benefit to the customer.
Here’s an example of an Ego Testimonial:… Continue Reading
So you’re about to sit down and write/design/print a brochure, but have no place to start?
Well my friend, take 6 minutes to read this and you’ll have an outline (and some templates):
A brochure is a piece of paper, usually folded up, that informs new customers about your product or service.
If you go … Continue Reading
When talking about a “Tagline” for a business, you’ll commonly hear some popular names cited such as:
The taglines examples you’ll see are typically that of ginormous brands.
But that’s the problem with these examples…
Every single one of these … Continue Reading
Let’s put our “shady” hats on for a second. What we’re about to do isn’t technically illegal, but it’s slightly spammy:
We created a Content Mill to crank out tons of articles!
Sometimes this year I decided I wanted to get 10,000 visits per day on KopywritingKourse whether or not I published an article or not. This means the … Continue Reading
You strike up a quick conversation and have less than one minute to explain yourself, your business, your goals and your passions.
Can you do it?
If you tend to stumble around on your words like I do, it may help to have a pre-written and memorized … Continue Reading
Businesses pay this woman between $1,500 and $9,500 to write their “About Us” pages.
That is Marian Schembari, and she’s a copywriter that specializes in About Us pages.
A $1,500 minimum seems like a CRAZY amount re-writing a single About Us page. So why is Marian able to charge such high prices?
I lured Marian to Austin with promises … Continue Reading
If you have a boss-ass camera that can take boss-ass pictures, then you can start a photography business!
This post is designed to show newbie photographers how to get their first paid gig. Let’s get started:
Well you’re in luck my greedy young friend, because your Uncle Neville has taken the liberty of going through every single step of the process, and giving you the templates along the way.
Quite honestly this post will be better than … Continue Reading
If you go to a job interview, there’s a “gatekeeper” who can either recommend you for a position…..or throw your resume in the trash.
Basically the words that come out of your mouth dictate if you get a dream job or get kicked out the door.
This is essentially “verbal copywriting!” So we brought in an expert to talk about … Continue Reading