Stealing is good. Or at least in copywriting.
Copywriters’ most precious possession is their “swipe file” – a collection of copywriting samples and templates from other ads. I personally have a “digital swipe file”, and an “offline swipe file” of actual direct mail ads. Since the principles of good copywriting are timeless, you can learn just as much from copywriters who only sent physical mail back in the day…AND from copywriters who only work in the digital world.
Here you’ll find my favorite copywriting samples, templates and techniques. Explore below and be sure to check out the mammoth Headlines That Sell resource.
Sometimes people aren’t sure how to title a blog post, so the lazy way is to STEAL OTHER PEOPLE’S IDEAS! (This is also the concept behind a “Swipe File” for saving ideas).
You can see the results of this scrape, and see all the blog title below! You can also download the entire dataset here.
There’s two main ways people think about writing a blog.
Method #1.) Quickly fire out tons of blog content.
This involves making 3-5 posts per week of low or average quality.
Method #2.) Write amazing resources that get linked, shared, and ranked.
This might mean only 1-2 articles per month, but they end up with more exposure in the long … Continue Reading
A little known product called “Google Keep” has made it to prime time, and is slowly being rolled out across Gmail and Google Docs:
Here’s why it kicks ass for copywriters (and well, other “normal” people) also :-P
Google Docs is the best text editor on Earth, and the new Google Keep lets you keep a drawer full of snippets … Continue Reading
One of the highest paid gigs for a copywriter to get is to create an entire sales page.
They cost so much because sales pages can often contain between 20 and 120+ pages long (you can see my whole swipe file of sales pages here to see what I mean).
But even when you are done writing the copy for … Continue Reading
When talking about a “Tagline” for a business, you’ll commonly hear some popular names cited such as:
The taglines examples you’ll see are typically that of ginormous brands.
But that’s the problem with these examples…
Every single one of these … Continue Reading
Spreadsheet Link: [Copywriting Command Center]
Make a copy: File –> Make A Copy
If you’re looking to start a career in copywriting, you need a CCC.
Copywriting Command Center.
I hear so many wannabe copywriters crying about not being able to get a copywriting gig, and it’s no wonder…..they do zero prep-work!
Finding a small copywriting … Continue Reading
Most people hate having to use high pressure sales tactics to get people to buy stuff. Especially with the internet creating far more informed consumers who are less likely to fall for tricks than in the past.
Here is a great principle that will make you (and your customer) feel much better about your marketing:
“The term product/market fit describes ‘the moment when a startup finally finds a widespread set of customers that resonate with its product’.”
“You can always feel product/market fit when it’s happening. The customers are buying the product just as fast as you can make it — … Continue Reading
A follow up email is super important after several events:
Below we’ve included templates for each which you can copy/paste.
This is Dewey, he sells high end olives and olive oil from his brand Wild Groves Olives:
Dewey wants to sell even MORE olive oil. But how does he do that?
Well since ME AND YOU are his trusted advisors, together we need to help Dewey sell lots of olives.
Let’s take stock of what Dewey currently sells: