Stealing is good. Or at least in copywriting.
Copywriters’ most precious possession is their “swipe file” – a collection of copywriting samples and templates from other ads. I personally have a “digital swipe file”, and an “offline swipe file” of actual direct mail ads. Since the principles of good copywriting are timeless, you can learn just as much from copywriters who only sent physical mail back in the day…AND from copywriters who only work in the digital world.
Here you’ll find my favorite copywriting samples, templates and techniques. Explore below and be sure to check out the mammoth Headlines That Sell resource.
Writing about yourself is one of those things that should be pretty straightforward, but it still trips up many people.
If you have trouble writing about yourself, here’s a short exercise to get you moving:
Make 5 quick lists:
Here’s … Continue Reading
Got a strong opinion on something?
Wish you could convince the world to think like you do? To show them why you’re right and everyone else is crazy?
Then you, my friend, should learn how to write an editorial.
An editorial expresses your opinion about any current topic or issue, aiming to persuade readers to see the world from your … Continue Reading
LinkedIn has reached as one of the top social networks in order to connect with the world. Most personnel use LinkedIn for their career path development by stating the qualifications he or she possess and to seek for opportunities. This gives a push with a proper recommendation. So we are going to teach you of how to write a mind … Continue Reading
One of the most useful tools I’ve used over the years to optimize pages is heat maps.
The simple combination of heat maps, confetti maps, and scroll overlays lets you determine what content to remove.
Just for fun, here’s the stats for a few different pages on Kopywriting Kourse. I made sure each of these tests had at least 1,000 … Continue Reading
All writing forms share the same basic goal:
Get the reader to read on.
In order to do that, you’ve got to lead with a strong hook – something that grabs the readers’ attention and pulls them deeper into your message.
A great hook does 2 things:
For example:… Continue Reading
Writing a eulogy is hard. It’s a big deal to publicly honor someone close to you who has died.
How do you begin to find words, let alone organize them into something that makes sense and does the person justice? Here is a helpful Eulogy Generator that can spark some ideas for your loved one:
Ok, so you’re convinced you want to become a copywriter, and no one can talk you out of it.
Now what? Watch this video (or read the post) to see how to make a … Continue Reading
Have you ever received a handwritten postcard in the mail?
It feels good. Like, really good.
Sure, getting an “I love and miss you” text message is nice.
But opening your mailbox to find a surprise postcard with a handwritten message…now that makes you feel loved.
Sending a thoughtful postcard is an easy way to cement yourself at the top … Continue Reading
Here’s 103 copywriting tips. Scroll through and one may “jump out at you” and trigger a great idea!
Before you write about something, you’ve got to know exactly what your page / piece is supposed to accomplish. Whether it’s email replies, product sales, or something else, your job as a copywriter … Continue Reading
The ability to write a powerful clincher sentence is essential for ALL types of writing (not just academic). It’s what separates mediocre writers from those who actually impact the lives of their readers.
But what exactly is a clincher sentence?
Well, it’s basically a closing sentence that sums up your main message with a BANG.
Most of what you read … Continue Reading