Stealing is good. Or at least in copywriting.
Copywriters’ most precious possession is their “swipe file” – a collection of copywriting samples and templates from other ads. I personally have a “digital swipe file”, and an “offline swipe file” of actual direct mail ads. Since the principles of good copywriting are timeless, you can learn just as much from copywriters who only sent physical mail back in the day…AND from copywriters who only work in the digital world.
Here you’ll find my favorite copywriting samples, templates and techniques. Explore below and be sure to check out the mammoth Headlines That Sell resource.
One of the highest paid gigs for a copywriter to get is to create an entire sales page.
They cost so much because sales pages can often contain between 20 and 120+ pages long (you can see my whole swipe file of sales pages here to see what I mean).
But even when you are done writing the copy for … Continue Reading
When talking about a “Tagline” for a business, you’ll commonly hear some popular names cited such as:
The taglines examples you’ll see are typically that of ginormous brands.
But that’s the problem with these examples…
Every single one of these … Continue Reading
Spreadsheet Link: [Copywriting Command Center]
Make a copy: File –> Make A Copy
If you’re looking to start a career in copywriting, you need a CCC.
Copywriting Command Center.
I hear so many wannabe copywriters crying about not being able to get a copywriting gig, and it’s no wonder…..they do zero prep-work!
Finding a small copywriting … Continue Reading
Most people hate having to use high pressure sales tactics to get people to buy stuff. Especially with the internet creating far more informed consumers who are less likely to fall for tricks than in the past.
Here is a great principle that will make you (and your customer) feel much better about your marketing:
“The term product/market fit describes ‘the moment when a startup finally finds a widespread set of customers that resonate with its product’.”
“You can always feel product/market fit when it’s happening. The customers are buying the product just as fast as you can make it — … Continue Reading
A follow up email is super important after several events:
Below we’ve included templates for each which you can copy/paste.
This is Dewey, he sells high end olives and olive oil from his brand Wild Groves Olives:
Dewey wants to sell even MORE olive oil. But how does he do that?
Well since ME AND YOU are his trusted advisors, together we need to help Dewey sell lots of olives.
Let’s take stock of what Dewey currently sells:
Let’s say you sell a product, but lately your sales have been going down.
How do you increase sales?
By improving your product? No…
By enriching your customers lives? Umm no……
By giving away amazing information? Oh hells no………
It’s all about your CTA!!
A Call To Action (CTA) … Continue Reading
One of my favorite parts of a sales page is the part that causes money to rain! Let’s go over some ways successful sales pages structure their pricing:
Typically the whole purpose of a sales page is to convince people the product/service is soooo good, they click the “Buy” button in your pricing section.
BUT there are many different ways … Continue Reading
It’s time in our sales page to let people know about YOU.
Normally I teach everyone this:
This means there should be nothing about YOU on the sales page right??
People extremely care about who they are learning from. This means you need to show you are the … Continue Reading