Stealing is good. Or at least in copywriting.
Copywriters’ most precious possession is their “swipe file” – a collection of copywriting samples and templates from other ads. I personally have a “digital swipe file”, and an “offline swipe file” of actual direct mail ads. Since the principles of good copywriting are timeless, you can learn just as much from copywriters who only sent physical mail back in the day…AND from copywriters who only work in the digital world.
Here you’ll find my favorite copywriting samples, templates and techniques. Explore below and be sure to check out the mammoth Headlines That Sell resource.
We get a lot of non-profits asking for help. So here’s a bunch of email we just wrote for you, and some general guidelines. You are free to modify these templates if used for non-profit fundraising purposes.
So, you’ve decided to take the leap into the wonderful world of copywriting…but where do you start?
YOU START HERE!
These 20-ish copywriting questions are known to stump many new writers and block their progress.
Let’s avoid that.
By figuring out these answers before you hit a wall, your transition into successful copywriting will be much smoother.
Alright, let’s get … Continue Reading
Let’s say for some reason a monkey wrench has been thrown into your work life, and all of a sudden freelancing over the internet seems like an interesting idea.
Well you’re in luck my young friend, because your Uncle Neville has taken the liberty of going through every single step of the process, and giving you the templates along the … Continue Reading
You only need to follow a few easy principles to produce great writing for either the web or print:
My first two jobs had crazy approaches to meetings:
Job #1 = Super time consuming meetings over 2 hours each.
Job #2 = Zero communication
Mastering transition phrases is one of the easiest ways to take your copywriting to the next level.
Best of all, they’re dead-simple to use. Plug them into the beginning or end of your sentences and VIOLA, copy improved.
The hardest part is remembering all the different transition options at your disposal. That’s why I’ve thrown together this big ass … Continue Reading
“Copy Work” is when you hand copy famous ads in order to “learn” how that … Continue Reading
Knowing how to use bullet points properly can make or break your copy.
Do it wrong and you’re stuck with meh copy that doesn’t convert.
Do it right and you’ll make it near impossible NOT to buy your product.
There are two main steps involved in creating killer bullets:
#2.)… Continue Reading
One of the biggest roadblocks new freelance writers run into is setting up their website. There’s a huge myth out there tricking people into thinking that in order to get hired, you need to have a fancy portfolio website to show potential clients.
This is simply untrue.
Yes, at some point it might be a good idea to set one … Continue Reading
When most people think of “marketing” they think of showing the brand.
But if you’re a small business, it’s often good to show what you can do for the person, like this:
Remember to tell people what you can do for them!
Mitch Glass… Continue Reading