Stealing is good. Or at least in copywriting.
Copywriters’ most precious possession is their “swipe file” – a collection of copywriting samples and templates from other ads. I personally have a “digital swipe file”, and an “offline swipe file” of actual direct mail ads. Since the principles of good copywriting are timeless, you can learn just as much from copywriters who only sent physical mail back in the day…AND from copywriters who only work in the digital world.
Here you’ll find my favorite copywriting samples, templates and techniques. Explore below and be sure to check out the mammoth Headlines That Sell resource.
All writing forms share the same basic goal:
Get the reader to read on.
In order to do that, you’ve got to lead with a strong hook – something that grabs the readers’ attention and pulls them deeper into your message.
A great hook does 2 things:
For example:… Continue Reading
Writing a eulogy is hard. It’s a big deal to publicly honor someone close to you who has died.
How do you begin to find words, let alone organize them into something that makes sense and does the person justice? Here is a helpful Eulogy Generator that can spark some ideas for your loved one:
Ok, so you’re convinced you want to become a copywriter, and no one can talk you out of it.
Now what? Watch this video (or read the post) to see how to make a … Continue Reading
Have you ever received a handwritten postcard in the mail?
It feels good. Like, really good.
Sure, getting an “I love and miss you” text message is nice.
But opening your mailbox to find a surprise postcard with a handwritten message…now that makes you feel loved.
Sending a thoughtful postcard is an easy way to cement yourself at the top … Continue Reading
Here’s 103 copywriting tips. Scroll through and one may “jump out at you” and trigger a great idea!
Before you write about something, you’ve got to know exactly what your page / piece is supposed to accomplish. Whether it’s email replies, product sales, or something else, your job as a copywriter … Continue Reading
The ability to write a powerful clincher sentence is essential for ALL types of writing (not just academic). It’s what separates mediocre writers from those who actually impact the lives of their readers.
But what exactly is a clincher sentence?
Well, it’s basically a closing sentence that sums up your main message with a BANG.
Most of what you read … Continue Reading
Whether you’re pimping out your spare bedroom to budget travelers, or renting an entire estate to corporate events, your AirBnB page is essentially a sales page!
There’s literally just 3 steps to making a great AirBnB description, and it can be boiled down to this:
Step 1… Continue Reading
A follow up email is super important after several events:
Below we’ve included templates for each which you can copy/paste for your own follow up emails!
|Follow Up After:|
Here’s what the AIDA Formula is in a nutshell:
Attention: Get their attention with something catchy and relevant.
Interest: Tell them interesting facts or uses.
Desire: Make them desire the product/service.
Action: Get them to take an action.
Let’s break that down into sections to understand it better:
Need a personal mission statement STAT and don’t have time to read this ridiculously amazing post? Then plug a few short answers into our Magic Mission Statement Generator and we’ll create one for you instantly: