Copywriting can be a very lucrative career. All you need is a laptop and some fingers to type with. There are no licenses, formal training or barriers to entry. It’s all about how well you can persuade with your words.
The incredible thing about copywriting is that it doesn’t have to be a full-time career….it’s more of “skill” that can be applied to whatever industry you’re in (or whatever business you own). Copywriting is all about communicating ideas from one brain to another brain. Which often means you can learn to sell an idea, or a product. It complements every other skill that you have.
Here’s a collection of my best posts related to copywriting, careers, skills and productivity. Explore & enjoy. Be sure not to miss my massive resource on How To Become a Copywriter (with no previous experience)!
One of the most important things I personally use in business is video calls.
As you can see by this scientific chart, video calling for work has gone up massively:
The one thing about video calls is that it’s changed the way your office should be setup!
Basically all the cool looking stuff in your office should be BEHIND YOU … Continue Reading
So you’ve got some questions on how to be self-employed…
Well…I’ve got some answers!
This post is for you if you want to know…
Whenever I make an “Outcome” goal, I usually fail.
Whenever I make a “Process” goal, I usually succeed.
It’s because a “Process” goal prescribes a set of things to do, that will help you reach your goal. An “Outcome” goal tends to rely on hope and bravado which is only marginally helpful.
Ok, so you’re convinced you want to become a copywriter, and no one can talk you out of it.
Now what? Watch this video (or read the post) to see how to make a … Continue Reading
Over 10 years ago the famous venture capitalist Marc Andreessen published a guide for planning your career, and the main concept is focusing on becoming at least a double-threat.
Here’s what that means:
This is someone who only knows how to do one thing.
This is like going out into the real world with a dull knife.… Continue Reading
Neville Medhora… Continue Reading
One differentiator I see between copywriters at the top of the game versus those that never make it past average is:
The quality of the questions they ask before, during, and after a project.
If you’re a freelancer, where do you see this going?
What’s the 5 year goal/plan?
If you’re an employee at a company, where do you see this going?
What’s the 5 year goal/plan?
If you’re something else, where do you see this going?
What’s … Continue Reading
Is it good grammar?
Is it good spelling?
Is it good punctuation?
Actually I don’t think so.
In my personal opinion, good writing is less about the technicalities of the writing, and more about the factors listed below.
So let’s explore what makes a good writer!
Can a computer replace a writer?
FUCK YES. Of course they can!
At some point every task gets absorbed by a machine, then the human has a new opportunity to do other stuff.
In fact, what do you think you’re reading this on right now? Am I actually communicating this article to you?
You’re reading it on a machine … Continue Reading