I started my career in research with the great Dr. Gallup at Princeton. Then I became an advertising copywriter. As far as I know, I am the only “creative” hot-shot who started… Continue Reading
Check out this old-timey looking photograph:
It’s supposed to be a picture representation of unemployment.
But honestly the reason this guy is still unemployed might be because he’s a terrible copywriter!!
Look at his sign again. It’s filled with ME ME ME ME.
It’s all about HIM.
It’s trying to use some sob-story to get someone to hire him. As … Continue Reading
This ain’t another post about Pomodoro, time-blocking, finding your “optimal work time”, or any other of those other common work from home productivity tips you’ve heard 1000 times.
That’s all good stuff. But if it was working, would you be reading this?
It’s time to think outside the box.
In this post, I’m gonna show you some new and … Continue Reading
Just remember the process of writing starts messy then gets neat:
→ Have lots of disorganized thoughts ←
→ Put into disorganized writing ←
→ Edit, organize, trim ←
→ Nice output ←
… Continue Reading
That title pretty much explains this whole experiment!
We got Catheryn Lavery, the CEO of Best Self Co to let us use them as test subjects, and show us the resulting numbers.
See if I can write a flash sale email about a physical product:
We chose the Best Self Journal.
Some extra criteria for … Continue Reading
I’ve been lazy AF and never got this little book I had planned done. In fact I have it listed as a goal on FOUR different months, and still haven’t done it:
Sometimes you’ve just gotta admit you’re a lazy asshole and ask for help.
This applies to most “groups” such as friend groups, political parties, social networks, and countries.
This means you can have an outsized impact by creating content.
So let’s say … Continue Reading
As a writer who’s written thousands of articles and worked with thousands of clients, here are the the top features I personally use in Google Docs that you might not know about:
I accidentally built my dream sit/standing desk, here’s how.
As a person who has worked from home in some sort for 15+ years, I’ve been through every iteration of desk you can imagine.
My “Dream Desk” would include:
✅ Adjustable height at the push of a button.
✅ Drawers (surprisingly hard to find on a standing desk).
✅ Cable … Continue Reading