In this section we are giving a quick-n-dirty summary of what people will get for their purchase.
If you are selling a learning product (like we are with our Kopywriting Kourse product example), then explain what they will learn.
If you are selling … Continue Reading
Alrighty then, we’re now into the part of our Sales Page where we are writing out real copy. The first section listed in our Skeleton Outline is:
In this stage of the process I don’t know WHERE this section will go on our final sales page, we just need to write it out first, … Continue Reading
For our first piece of actual writing on this sales page we need to write out a couple of headlines.
We already know what we are going to sell, now let’s create a bunch of headlines just to get our brain juices flowing.
I’ll be using this title generator for inspiration on some of these:
Ok, so we’ve got a rough Skeleton Outline of our sales page going, and now we need to fill out this first section:
However…..many times when people are writing a sales page they don’t clearly know WHAT they are selling!
If you’re selling something ultra-simple like an HDMI cable, it’s pretty easy:
When sitting down to first write a giant-ass sales page, it’s a little intimidating where to start.
Well here’s my simple trick to getting started:
We’re simply outlining the sales page structure.
We’re not writing any copy at all just yet.
To make this super easy, here’s a list of all the different … Continue Reading
One of the most intimidating things to create for a copywriter to write is a sales page.
…kind of like my p…..nevermind ;)
ANYHOW, sales pages usually have lots of sections that need to be written, have images created for, laid out properly, and tested. However it’s worth it, as a good sales page … Continue Reading
|Font:||Arial | Times New Roman | Helvetica | Impact | Lobster | Old English | Verdana | Tahoma|
|Size:||Small 10pt | Normal 12pt | Large 24pt | Huge 36pt | Jumbo 48pt|
|Speed:||Slow | Medium | Fast | Ultra | Insane | Plaid|
A “Leading Question” is when you ask a question that sneakily “injects” the answer you want.
They are frequently used by lawyers, marketers, and as screening for hiring.
In personal situations, Leading Questions can often escalate a simple question into a full blown argument. This is because leading questions “slyly imply” a certain … Continue Reading
Over 10 years ago the famous venture capitalist Marc Andreessen published a guide for planning your career, and the main concept is focusing on becoming at least a double-threat.
Here’s what that means:
This is someone who only knows how to do one thing.
This is like going out into the real world with a dull knife.… Continue Reading
Did you know you can “hack” information into people’s brains with images, MUCH faster than you can with text:
It’s true….watch this:
This is an article about elephants (you don’t have to read it, just skip ahead of the blue box):
Wow…..that box of text looks booOOOoorrRRRRRrriiNNnnngGGG!
Instead, let’s try to convey this information in simple image format:
For example, … Continue Reading