All writing forms share the same basic goal:
Get the reader to read on.
In order to do that, you’ve got to lead with a strong hook – something that grabs the readers’ attention and pulls them deeper into your message.
A great hook does 2 things:
For example:… Continue Reading
Looking for an easy tweak to instantly drive more sales?
If you’re not already using scarcity in your marketing (or not using it correctly), you’re leaving free money on the table.
See, people need deadlines.
They need a reason to act.
They need pressure.
If they know your offer will always be there, they’ll keep procrastinating until “the time is … Continue Reading
It’s time my friends to put an end to Buzz Words.
A “BuzzWord” is when people use a word that’s overly complex. Generally you can simplify a BuzzWord into something much simpler:
|"Emblematic of"||It means|
|"Due to the fact"||Because|
|"In the event of"||If|
|"Has the capability to"||Can|
Here’s a big ole list of mistakes that newbie freelancers make. If you know these things now, you can avoid them happening to you in the near future.
Mistake: Many first-time freelancers experience extreme ups and downs, financially. One month they’ll make a lot….followed by months of just scraping by. This cycle makes financial … Continue Reading
I wanna tell you a little secret.
Nobody writes a perfect first draft.
Not Shakespeare. Not Mark Twain. Not Neville Medhora.
In fact, most great writers are quick to admit their first drafts are absolute CRAP.
They then take that crap, put it through a strict editing process, and polish it up into a masterpiece.
In this post, I’ve … Continue Reading
I get ideas in the shower all the time. In fact I get SO many ideas in there, I have a pencil-and-pad suction cupped on my shower to jot down ideas:
But what the hell is going on in the shower that gives so many people so many ideas?
I decided to break down the unique set of factors that … Continue Reading
Whenever I make an “Outcome” goal, I usually fail.
Whenever I make a “Process” goal, I usually succeed.
It’s because a “Process” goal prescribes a set of things to do, that will help you reach your goal. An “Outcome” goal tends to rely on hope and bravado which is only marginally helpful.
Mixing work and travel ain’t easy.
Work too much and you’ll miss out on experiencing your destination. Work too little and you’ll feel guilty during fun activities.
In order to find the perfect work-travel balance, you gotta learn how to stay productive while traveling.
Writing a eulogy is hard. It’s a big deal to publicly honor someone close to you who has died.
How do you begin to find words, let alone organize them into something that makes sense and does the person justice? Here is a helpful Eulogy Generator that can spark some ideas for your loved one:
Ok, so you’re convinced you want to become a copywriter, and no one can talk you out of it.
Now what? Watch this video (or read the post) to see how to make a … Continue Reading