One of the best shortcuts to success is finding a mentor—ideally someone well-known in the industry you want to break in to.
You’ll do a lot of grunt work and the money won’t be great. But the real payment will be the instant credibility you’ll earn by being associated with that person. This is invaluable.
If you play your cards … Continue Reading
A few years ago one of the best copywriters in the world Joe Sugarman made a book called “Advertising Secrets of the Written Word” (re-named to “The AdWeek Copywriting Handbook“).
In section 2 of the book he outlines 24 different “psychological triggers” that get people to buy things.
This section of the book was pure gold, and is … Continue Reading
Ever wondered why success seems to come so easy to some people?
The truth is that 99% of the time, it doesn’t.
Most successful people have a LONG history of failure.
The difference between them and “ordinary” people is that they don’t give up after those failures. They dust themselves off, learn their lesson, and go back for Round 2 … Continue Reading
Brand new freelancers have a lot of misconceptions about what it’s really like to build a soloist business. They’ve got good intentions, but the way they frame their business issues tends to be way off (and even a little dangerous).
Here are some common things I’ve heard new freelancers say, why they’re wrong, and how to reframe the idea more … Continue Reading
Well it’s 2020 folks! Such a cool number.
This is a great time to reflect on the past, and plan for the future.
Here are just some of my disjointed thoughts on what’s coming up. None of these are hardcore predictions you should follow, it’s just some fun brainstorming to get my writing fingers warmed up for 2020!
To niche down or not to niche down?
It’s the freelancing question of the century.
Here’s my take:
The only time it makes sense not to niche down is if you are brand new with zero experience.
In this case, take any job you can get. Get comfortable managing client relationships and figure out what types of projects you enjoy … Continue Reading
Over 10 years ago the famous venture capitalist Marc Andreessen published a guide for planning your career, and the main concept is focusing on becoming at least a double-threat.
Here’s what that means:
This is someone who only knows how to do one thing.
This is like going out into the real world with a dull knife.… Continue Reading
Mastering transition phrases is one of the easiest ways to take your copywriting to the next level.
Best of all, they’re dead-simple to use. Plug them into the beginning or end of your sentences and VIOLA, copy improved.
The hardest part is remembering all the different transition options at your disposal. That’s why I’ve thrown together this big ass … Continue Reading
“Copy Work” is when you hand copy famous ads in order to “learn” how that … Continue Reading
It’s easy to get bogged down with a big decision.
But your choices don’t have to be overwhelming.
You can use these frameworks to break things down, find clarity, and make confident decisions, regret-free.