A “Leading Question” is when you ask a question that sneakily “injects” the answer you want.
They are frequently used by lawyers, marketers, and as screening for hiring.
In personal situations, Leading Questions can often escalate a simple question into a full blown argument. This is because leading questions “slyly imply” a certain … Continue Reading
Over 10 years ago the famous venture capitalist Marc Andreessen published a guide for planning your career, and the main concept is focusing on becoming at least a double-threat.
Here’s what that means:
This is someone who only knows how to do one thing.
This is like going out into the real world with a dull knife.… Continue Reading
Did you know you can “hack” information into people’s brains with images, MUCH faster than you can with text:
It’s true….watch this:
This is an article about elephants (you don’t have to read it, just skip ahead of the blue box):
Wow…..that box of text looks booOOOoorrRRRRRrriiNNnnngGGG!
Instead, let’s try to convey this information in simple image format:
For example, … Continue Reading
Welcome! So you’ve just figure out what copywriting is and how it can crazily increase the conversion rate of nearly every piece of marketing you ever post.
Well my friend, it looks like it’s time to bone up on your skills (huh huh, “bone”) and start learning some:
Let’s get started!
While reading … Continue Reading
Ok, so you’re convinced you want to become a copywriter, and no one can talk you out of it.
Well let’s see what happens with two different people:
WebPage Willy and Shared … Continue Reading
(Pictured: Neville N. Medhora, President of Kopy)
This post will be the summation of everything I’ve learned from 2017.
What didn’t work.
What yielded great results.
What yielded craptastic results.
…this is a year-end review to predict what to spend time/resources on in 2018.
So let’s … Continue Reading
We rented a KopywritingKourse billboard for $904 for a month! [Jump down to see].
However in researching how to buy a billboard, it was nearly impossible to find much helpful information.
So we’ve compiled everything we’ve learned about advertising on a billboard into one helpful guide:
Whether you’re pimping out your spare bedroom to budget travelers, or renting an entire estate to corporate events, your AirBnB page is essentially a sales page!
There’s literally just 3 steps to making a great AirBnB description, and it can be boiled down to this:
Step 1.) Write … Continue Reading
To me, as a copywriter who focuses on making sales (not just writing fancy-schmancy words), I think this was one of the most iconic ads ever.
It has no images.
It fits on a single page.
It only uses black ink.
It sold more than a billion dollars worth of business.
It hangs on my wall 35 years after it … Continue Reading
Sending out direct mail to drum up business is nothing new, but one area of particular interest is real estate flyers…..because the numbers can work so phenomenally well!
Let’s say you send out $2,000 worth of real estate flyers to advertise a specific property, maybe something like this: