You might think copywriters possess some magical skill where persuasive words automatically flow onto the page…
…but the truth is, it really isn’t that complicated.
Yes, it takes practice.
Yes, it requires research.
Yes, it involves creativity.
But as you’ll soon see, writing copy that sells isn’t as mysterious as you might think.
Whether you’re a copywriting beginner or have … Continue Reading
Sometimes breakthrough ideas come from asking the right questions.
If you want to speed up your growth, take a minute to reflect on these 20 questions.
Some may resonate, some may not. Sometimes a single question can alter your thinking and launch you forward.
A lot of people focus on small wins.
Landing… Continue Reading
I was talking to a friend on the phone at 1:30pm on a weekday, and to be honest I was still chilling in bed.
We chuckled about this, but I said, “Yes I’m in still in bed but already today 4,000 people have read my work or watched me talk.”
The reason this is possible is because I am slowly … Continue Reading
Over in The Kopywriting Kourse our member’s forum has over 10,400+ posts.
That’s a LOT of questions, answers, rewrites, and general discussions about how people communicate and sell.
Everyone’s situation is unique, but you’d be surprised how often the same issues show up. We’ve learned to diagnose those common problems and come up with solutions that quickly solve them.
Did you know inside the Kopywriting Kourse we will literally HELP you write?
In addition to the self-paced training, we have an active members area where we give you feedback and often just re-write entire parts:
So if you want professional help optimizing the hell out of your emails, content, blog posts, cold emails, video scripts, gig applications, sales … Continue Reading
Hey guys! I just wanted to update you on the results of the B2B email campaigns we worked on in the members forum.
I sent 1,000 emails to CEOs and had a 68% open rate (the highest in my entire career). The results were 7 meetings, 3 deals, and 23k in sales.
Second wave of emails is going out tomorrow, … Continue Reading
A few years ago one of the best copywriters in the world Joe Sugarman made a book called “Advertising Secrets of the Written Word” (re-named to “The AdWeek Copywriting Handbook“).
In section 2 of the book he outlines 24 different “psychological triggers” that get people to buy things.
This section of the book was pure gold, and is … Continue Reading
This is a formula I invented: 70% Content, 30% Sales.
It’s a ratio of value-to-selling so people don’t hate you for spamming them with sales pitches on email or social. Tattoo it on your forehead:
It means when writing a sales pitch, try to give at least:
70% Good Content.
30% Sales Pitch.
This means even if the (potential) customer … Continue Reading
Sometimes when you look at your own copy 1,000’s of times, you start to get “in the box” and it’s hard to see outside the box.
This guy is “inside the box”
So we ran a test:
▸ 3 questions asked.
▸ 10 sections of … Continue Reading
I started my career in research with the great Dr. Gallup at Princeton. Then I became an advertising copywriter. As far as I know, I am the only “creative” hot-shot who started… Continue Reading