I was running a rave products drop-shipping business for years, and had collected 7,000 email subscribers. At the advice of some marketing friends, I was regularly sending out an email newsletter to these previous customers.
The emails i was sending out looked like this:
.....I took all the pictures in those emails myself.
I edited all the picture myself.
I arranged and layed out the emails myself.
I made those giant "View Item" buttons myself.
This means I was spending between 12 and 20 hours for EACH EMAIL.
Now, I wouldn't mind spending so much time on a piece of content, but the problem was this:
THESE EMAILS BROUGHT ME NO MONEY!
In fact, I was going in the negative.
Dig this: Those emails I spent so much time on were each bringing in only about $40 in profit.
Yeah.....I had 7,000 people on an email list, and hardly anyone was buying.
I started to doubt if I was picking the wrong products to feature, or if people just weren't interested in what I had to sell (even though all 7,000 people were previous customers).
Then something weird happened. A friend turned me onto a marketing tactic known as "copywriting."
After studying copywriting, I finally realized something about the marketing world and all the different mediums of communicating with people:
Google AdSense = What makes a good ad? Good copy.
Facebook Ads = What makes a high converting Facebook ad? Good copy and psychology.
Email marketing = What makes a high converting email list? Damn good copy.
Content marketing = What makes people link to your articles? Damn great content which is usually a combination of great copy and very helpful info.
Video marketing = What makes people pay attention to your videos? Damn great video which is based off a solid script and laid out in a psychologically convincing way.
What I’m blatantly trying to show you here is that ALL GREAT MARKETING COMES DOWN TO THE COPY BEHIND IT:
These all are different forms of communication that are trying to accomplish the exact same goal:
Get information from one brain to another!
If you’re trying to write a sales page, you are trying to get information into someone’s brain that convinces them to buy. If you’re writing an email to thousands of people on an email list, you are trying to get information into their brain.
Either to sell them on a concept, or sell them on a product. If you’re making a video for your website, you’re trying to get information into someone’s brain.
Basically all these forms of communication boil down to how well we can get a piece of information stuck into someone’s brain.
And guess what? There’s good and bad ways of doing this.
When I first learned about copywriting I was staying up till 6 in the morning studying different techniques and tactics. I was both happy AND sad I had just learned about it. Happy because now I felt like I’d be successful in life since I could sell stuff 10x better. Sad because I had only just now learned this.
I remember in high school me and a friend did an experiment where we power washed driveways for people. We borrowed a power washer and set out door-to-door. The way we approached people when they answered the door was this brilliant line:
“Uhhh, do you want us to power wash your driveway?”
Uggh….so stupid we were.
You see, back then I had NO idea how the hell to sell. AND HOW WOULD I? It’s not something they teach in school. And even if you learn the the School of Hard Knocks, you still might go through life selling the wrong way. In case you’re wondering, I would’ve sold the power washing in a totally different way:
I would’ve first written out a script before going out and talking to people. The script would be written in such a way that it would hit each psychological trigger that makes someone buy.
I would first get their attention: “Oh hey, how’s it going. I noticed your driveway is like….crazily dirty.”
I would then get their interest by giving them interesting information: “I noticed you have kids. Do they play out on the driveway? They do? Do you know they’re getting this toxic oil all over them when they play? We can get all that off.”
I would then make them desire the service: “I also noticed it looks like you’re trying to sell your home. If you were to power wash this driveway, your home would look a whole helluva lot more well-kept. Here’s a before and after picture of a house down the street we power washed, take a look at the difference!”
I would then get them to take action: “If you want your driveway power washed, it’ll be $40 for now. Your whole house would cost only $120 since we’ll already be setup. You can let us know if you’d like us to add that service whenever.”
YOU SEE THAT??? That was a MUCH more effective sales pitch. The cool thing was, behind writing that is just a small formula I use. I can come up with this kind of sales pitch for ANYTHING off the top of my head since I know some copywriting techniques.
If you are a startup who is trying to building a product, but haven’t found the words to sell it that get people excited.....the KopywritingKourse is for you.
If you are just learning how to become a marketer and want to learn how to sell without being a sleezeball.....the KopywritingKourse is for you.
If you are a business owner or manager trying to get your employees to learn better copywriting, and need a course that can completely shatter their notions of how to sell stuf.....the KopywritingKourse is for you.
“When Neville first sent an email out to the AppSumo list, we saw a significant increase in click through rate and purchases. I recently did a test that used the standard copy I wrote, and then a version that Neville wrote. We actually saw a 300% increase in the click-through rate. It actually helped the click-through rate AND the signups on AppSumo, from just a copy change.
AppSumo, SumoMe, Gambit, Mint, Facebook
“Before someone starts working at MailLift, we make them watch KopywritingKourse. People love it, and they love Neville too.”
"Neville was my writing inspiration. In fact the first copy training I ever got was the KopywritingKourse. We now output 30+ articles a week at TheHustle, get millions of views per month, and till this day use Neville's methods to write all our articles."
Apartment List, The Hustle, HustleCon
WHY BUY THE KOPYWRITING KOURSE?
This course is designed to be simple to get through, and install copywriting knowledge in your head.
We made it fun, self-paced, and give lifetime access for when you need a refresher.
THE FULL PACKAGE TO TEACH COPYWRITING
This course was specifically designed to take someone who barely knows what copywriting is, to a level where they can properly copywrite anything they want. This skill is super important in business and in the workplace.
VIEW ON ANY DEVICE
The entire course is designed to work on desktops, tablets, and phones. No problems viewing content and streaming video from whichever device you'd like. Learn at home, or while you're on the go. Anywhere....Anytime.
Email is still the undisputed king of coversions, and it's incredibly important to know how to craft a good sales email. We'll be going over this inside the KopywritingKourse.
LEARN THE MECHANICS, NOT JUST TACTICS
A big building doesn't stay up without a solid foundation to lay on. That's why we make sure to teach you the basics first, then build upon that solid foundation. This is how a good copywriter is trained and created.
LEARN AT YOUR PACE
Some people absorb things quickly, others re-watch videos and take notes (I'm the 2nd option). This course was designed to teach you copywriting quickly, then be there when you need a refresher.
Not to be clingy.....but we love you. We genuinely want this to help you. That's why we're always here. Reach us by phone, reach us by email, reach us through the in-course messaging. We gotchyo back.
Easy to learn for any skill level.
We want to make sure you get a complete restart back to the basics. This includes lessons and tools to help you THINK like a copywriter before you ever write a word. Learning to think the right way will change the way you write (and sell) forever.
Bite-sized lessons make it easy.
I have a relatively short attention span, and generally won't watch loonngg and drooonning videos. For this reason I make each video very bite-sized and information packed.
There are a couple of long-format interviews you can optionally watch, but the main lessons are packaged into quick and punchy lessons.
WHY WAIT? JOIN NOW!
Why put off learning one of the most crucial skills in selling? Join The KopywritingKourse for only a one-time payment of $197. Immediately start getting bit-sized and actionable lessons to get your from knowing nothing about copywriting, to being able to improve every piece of writing (and selling) you ever do.
Even Non-English based businesses get results immediately:
"Neville, Just a quick feedback to your kopywriting course. It is amazing.
I only applied the Headline Technique. It took only days to achieve results. We doubled the impact of our paid guest blog!
Previously: 80 signups. 8 sales. $1,960 revenue. $640 ad cost.
After we changed the headline: 160 signups. 16 sales. $3,840 revenue. $640 ad cost.
Time spent on changing the headline: 30 minutes.
Only 30 minutes, we DOUBLED the ROI! Copywriting is amazing!!!!
By the way, my business target Chinese market, what you taught also work in foreign markets though I use a different language."
--Lynn - Happy KopywritingKourse Customer