What if you could just move some words around and magically increase sales; persuade readers; or simply get more attention to your writing?
That’s the magic of copywriting. And it’s been done over, and over, and over, and over. Literally hundreds of years of research has been done and thousands of companies have tested it. There have been copywriting examples, case studies, even TV show (like Mad Men) on how amazing copywriting can not only increase sales but also change an entire brand.
Here are some of my favorite copywriting examples and case studies that show how the magic works. Explore!
I’m a copywriter and tend to notice when people are screwing up on their email.
This time I’ve noticed someone who has room to grow: UBER.
Love the service.
Love the company.
Meh on the emails.
I pulled a big list of the emails Uber has sent me since I signed up for Uber in July 2013 when I needed … Continue Reading
I’m posting this guest post because I LOVE IT when people get their hands dirty in order to make money.
I think there’s more lessons to be learned by getting out there and doing small jobs than any amount of reading blog posts.
This is James Clear:
This is a quick Copywriting Teardown of a post of his:
Know who Andrew Warner from Mixergy.com is?
Well he’s a super hardworking dude/husband/father/entrepreneur that’s not only built several of his OWN companies, but also put out 1,146+ interviews with entrepreneurs…literally for free.
(Best to watch in High Def on Fullscreen)
The two times I was on his show both interviews blew up (and subsequently made me a lot of money). … Continue Reading
Watch as we teardown this landing page step-by-step:
This is a quick teardown of a site called YalaMarketing.
Poor guy running it is trying to sell consulting services from this, but this page is terrible at conveying WHAT THE HELL IS BEING SOLD!
Step 1.) What is the goal of the page?… Continue Reading
So what can be we learn from this fat, bald, red-headed, Mexican guy?
Well currently he’s the #1 touring comedian, and has broken a lot of ground for comedians.
I spent a full day editing the damn video so I hope you like it :-)
Starting about 2012 you may … Continue Reading
Back in the 1920’s you could scam the hell out of people….
….and they usually had no recourse! SUCKERS!!!
Stick a few of these scammy ads in the back of a magazine, promise outlandish results like “cure cancer”, send them some flavored water in the mail, and collect their money!
You could scam some poor sap faster than you can … Continue Reading
People grunted and understood basic concepts (threats, friendship, food etc)….
Crude alphabets and words developed, and someone drew a hieroglyphic penis on the men’s room wall.
The printing press starts gaining momentum, and books become more available.
Ability to record the human voice.
Ability to record moving pictures … Continue Reading