Stealing is good. Or at least in copywriting.
Copywriters’ most precious possession is their “swipe file” – a collection of copywriting samples and templates from other ads. I personally have a “digital swipe file”, and an “offline swipe file” of actual direct mail ads. Since the principles of good copywriting are timeless, you can learn just as much from copywriters who only sent physical mail back in the day…AND from copywriters who only work in the digital world.
Here you’ll find my favorite copywriting samples, templates and techniques. Explore below and be sure to check out the mammoth Headlines That Sell resource.
Well you’re in luck my greedy young friend, because your Uncle Neville has taken the liberty of going through every single step of the process, and giving you the templates along the way.
Quite honestly this post will be better than … Continue Reading
If you go to a job interview, there’s a “gatekeeper” who can either recommend you for a position…..or throw your resume in the trash.
Basically the words that come out of your mouth dictate if you get a dream job or get kicked out the door.
This is essentially “verbal copywriting!” So we brought in an expert to talk about … Continue Reading
$1… Continue Reading
Alright my little friend, let’s buckle up and learn about the relatively secret world of Direct Mail Marketing.
Most of the direct mail articles online talk about “clever” marketing. But you and I are greedy little monkeys that aren’t looking to “be clever”….we’re looking to make profit.
So this article specifically focuses on how to get your direct mail to … Continue Reading
They’re even MORE important if you’re an entrepreneur or freelancer that is responsible for your own time.
So let’s make your monthly goals below. There’s only room for 3 primary goals each month.
Year: … Continue Reading
Ok [NAME], let’s me and you put on our burglar masks and start stealing some ideas!
Today we’re going to break into the Storytelling vault where they keep … Continue Reading
Hi. I’m Neville. I’m a professional newsletter writer-er.
My words have been featured in literally hundreds of millions of emails.
I tell you this for two reasons:
1.) To brag.
2.) To show you that I’ve learned a thing-or-two through loads of experience, and this guide is my utterly complete guide to writing a newsletter.
Please grab a beverage, put … Continue Reading
As a copywriter, I wanted to give you advice about how to write the description section for an app on the iOS app store.
However if … Continue Reading
When talking about a “Tagline” for a business, you’ll commonly hear some popular names cited such as:
The taglines examples you’ll see are typically that of ginormous brands.
But that’s the problem with these examples…
Every single one of these … Continue Reading
Back in the 1920’s you could scam the hell out of people….
….and they usually had no recourse! SUCKERS!!!
Stick a few of these scammy ads in the back of a magazine, promise outlandish results like “cure cancer”, send them some flavored water in the mail, and collect their money!
You could scam some poor sap faster than you can … Continue Reading